Marketing Officer

Al Sahraa Group; Abu Dhabi; On-site; AED 146,000 - 221,000; Full time

Job summary

A dynamic company is seeking a skilled social media manager to develop and implement strategies that enhance online presence. The successful candidate will create engaging content, manage social media channels, and analyze performance metrics. A Bachelor's degree in Marketing or related field and proven experience with social media management and digital marketing are essential. Strong communication skills and a creative mindset are required to thrive in this role. The position is based in Abu Dhabi, UAE.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Proven experience in social media management and digital marketing.
• Strong written and verbal communication skills.

Responsibilities

• Develop, implement, and manage the company’s social media strategy.
• Create high-quality, engaging content aligned with the company’s brand.
• Monitor social media channels, respond to comments/messages.

Skills

Social media management

Digital marketing

Content creation

Communication skills

Project management

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Business Administration

Job description

Responsibilities

• Develop, implement, and manage the company’s social media strategy.
• Create high-quality, engaging content aligned with the company’s brand, values, and objectives.
• Monitor social media channels, respond to comments/messages, and engage with followers to build community.
• Track and analyze social media performance metrics and report insights to improve engagement and reach.
• Maintain and update the company website and online platforms to ensure accuracy and consistency.
• Coordinate with graphic designers, photographers, and videographers for digital content creation.
• Assist in planning and executing digital marketing campaigns, including email marketing and online advertisements.
• Collaborate with internal teams to promote company initiatives, projects, and achievements online.
• Monitor industry trends and competitor activities to propose innovative ideas.
• Prepare monthly reports on social media performance, website traffic, and digital engagement.
• Use analytics to recommend improvements and strategies for audience growth.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Proven experience in social media management and digital marketing.
• Strong written and verbal communication skills.
• Creative mindset and attention to detail for content creation.
• Ability to manage multiple projects and work collaboratively.