Marketing Manager - Heavy Machinery

Al Marwan Heavy Machinery; Sharjah; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading heavy equipment company in Sharjah is seeking a Marketing Lead to drive campaigns and align marketing strategies with business goals. The ideal candidate will have 7–10+ years of experience in B2B marketing, particularly in heavy equipment sectors. Responsibilities include stakeholder management, budget oversight, and performance reporting. Proficiency in digital marketing and strong communication skills in both Arabic and English are required for success in this role. A Bachelor’s degree in Marketing or a related field is preferred.

Qualifications

• 7–10+ years in B2B marketing, ideally heavy equipment/machinery.
• Proven stakeholder management and agency/vendor leadership.
• Bilingual [Arabic & English], strong written & verbal English skills.
• Hands-on command of SEM/Performance Marketing.
• Skilled in budget ownership and performance reporting.

Responsibilities

• Act as the single point of contact between business stakeholders and marketing.
• Build and track the annual/quarterly marketing plan aligned to sales targets.
• Own and track marketing budget across various media.
• Collaborate with digital team for campaign alignment.
• Design lead routing and monitor SLA metrics.

Skills

B2B marketing

Stakeholder management

Agency/vendor leadership

Digital marketing

Performance marketing

SEO

CRM systems

Education

Bachelor’s in Marketing/Business/Communications

Tools

HubSpot

GA4

Google Ads

Job description

Overview

Al Marwan Heavy Machinery, established in 1978 in Sharjah, UAE, is a leading one-stop shop for heavy equipment rental and sales. Al Marwan offers an exclusive selection of brand-new heavy equipment, backed by dedicated authorized dealer support, and stands out in its comprehensive approach to machinery solutions, which includes rental services with certified operators, real-time telematics, and on-site maintenance to ensure maximum uptime and efficiency.

Role Snapshot

We are looking for a Marketing lead for the Heavy Equipment & Machinery business. You’ll be the primary liaison between business stakeholders and the marketing team, translating commercial goals into briefed, budgeted, and measured campaigns—across digital/performance, events, marketplaces, and merchandising—to drive quality leads and inventory turnover.

Key Responsibilities

Stakeholder & Agency Leadership

• Act as the single point of contact between business stakeholders and the Marketing Team.
• Own briefs, priorities, SLAs, timelines, and approvals; run weekly stand-ups and status reports.
• Maintain brand governance: guidelines, tone, templates, and QA of all outbound assets.

Strategy, Planning & Budgeting

• Build the annual/quarterly marketing plan aligned to sales targets.
• Own the marketing budget across digital, campaigns, events/exhibitions, marketplaces, and merchandising/Outdoor media; track CPL/CPOpp/CPSale and reallocate to winners.
• Define segments (contractors, fleet managers, traders, export buyers) and value propositions per segment/market.

Digital & Performance Marketing (Demand Gen)

• Strong understanding of SEO, Paid Ads (Google, Meta, LinkedIn), Email Marketing, and CRM strategies, with the ability to align them to lead generation and conversion goals.
• Familiarity with digital marketing and analytics tools (e.g., GA4, GTM, UTMs, Ubersuggest, HubSpot/CRM systems) to interpret performance data and support decision-making.
• Collaborate with the digital team to ensure campaigns, tracking, and optimization efforts are aligned with overall marketing objectives.

Marketplaces, Website & Content

• Supervise listings on industry marketplaces (e.g., Plant & Equipment, MachineryTrader, etc.)—quality specs, inspection notes, photos/short walk-around videos, and refresh cadence.
• Oversee website product catalog, category pages, blogs/case studies; coordinate photo/video shoots and asset libraries.

CRM, Lead Ops & Sales Alignment

• Design and monitor lead routing, scoring, and SLAs (speed-to-lead, first-response time); coordinate with Sales on MQL→SQL→Deal definitions.
• Oversee nurture journeys (email/WhatsApp), newsletters, and re-engagement plays.
• Own data hygiene across CRM and ad platforms (validation, standardization, deduplication, consent & retention), ensure accurate routing, compliant outreach, and trustworthy CPL/CPA/ROAS reporting.

Events, Partnerships & Merchandising

• Plan and deliver trade shows, open-yard days, product demos/roadshows from concept to ROI reporting.
• Manage merchandising; yard signage, vehicle branding, uniforms/PPE, collateral, giveaways.

Reporting & Compliance

• Publish weekly/monthly performance reports: pipeline, CPL/CPA, channel ROI, inventory days-to-sale.
• Ensure all communications meet legal/compliance standards and holding-company policies.

Qualifications & Experience

• 7–10+ years in B2B marketing, ideally heavy equipment/machinery, automotive/commercial vehicles, industrial trading or related sectors in the GCC.
• Proven stakeholder management and agency/vendor leadership.
• Bilingual [Arabic & English], Strong written & verbal English communication.
• Hands-on command of SEM/Performance Marketing, SEO/CRO, and content for lead gen.
• Skilled in budget ownership and performance reporting (CPL, CPOpp, CPSale, pipeline impact).
• CRM experience [Preferable HubSpot].
• Bachelor’s in Marketing/Business/Communications; certifications (Google Ads, GA4) are a plus.