Marketing Manager â Content Creator

Marriott Hotels Resorts; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global hospitality company in Dubai seeks a Marketing Manager to create and publish engaging content across digital platforms. The ideal candidate will manage collaborations with marketing and design teams while ensuring consistency in content production. A Bachelor’s degree in Marketing or a related field with at least 4 years of experience in the industry is required. Strong strategic and creative skills are essential to thrive in this dynamic environment.

Benefits

Opportunities for professional development

Employee discounts

Qualifications

• 4 years experience in sales, marketing, or digital area preferred, with hospitality marketing experience.
• Ability to thrive in a fast-paced global environment.
• Strong project management skills.

Responsibilities

• Create and publish engaging content for various platforms.
• Collaborate with marketing and design teams.
• Develop editorial calendars to ensure consistent production.

Skills

Strong writing skills

Digital marketing knowledge

Communication skills

Creative thinking

Strategic planning

Education

Bachelor's degree in Marketing, Public Relations, or related major

Tools

MS Office Suite

Job description

Overview

Description

JOB SUMMARY

Create and publish engaging content for various platforms such as website social media blog etc.

Conduct research to stay up-to-date with industry trends and best practices.

Eye for attention to detail

Collaborate with other teams such as marketing and design to create content that aligns with the companys goals and brand identity.

Develop and maintain editorial calendars to ensure consistent content production and timely delivery.

Optimize content for search engines and social media platforms to increase visibility and reach.

Analyze content performance metrics such as views engagement and conversion rates to inform future content strategies.

Edit and proofread content for accuracy grammar and style.

Stay up-to-date with digital marketing trends and technologies to continuously improve content creation skills.

Strong knowledge and understanding of the luxury hospitality and/or the travel/tourism industries

Established media contacts with regional and global titles across a spectrum of consumer and lifestyle segments

Strong verbal communication skills in English. Additional languages advantageous

Strong writing editing and proofreading skills

Ability to communicate well with all levels of management staff business community press VIPs

Strong strategic planning and organizational skills

Process oriented well-organized and capable of working quickly and simultaneously handling several projects; agility to adjust priorities and ability to balance interests of multiple stakeholders

Creative thinker with experience identifying and executing communications for new ideas

A team player who works well with others and contributed to the teams success

Highly focused self-starter with attention to detail strong organizational and project management skills

Ability to thrive in fast-paced global environment

Mastery of MS Office PowerPoint Excel Teams and basic graphic design computer software

Candidate Profile

Education and Experience

Required:

• 2-year degree from an accredited university in Marketing Public Relations Business Administration or related major and 4 years experience in the sales marketing digital or related professional area; hospitality marketing or digital advertising experience preferred
• OR
• 4-year bachelors degree in Marketing Public Relations Business or related major; 2 years experience in the sales marketing digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

• Executes annual marketing plan to budget in consultation with the GM Food and Beverage leader Operations leaders Director of Marketing Communications and cluster marketing and ecommerce teams.
• Partners with Operations Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns creative and media plans particularly for food and beverage promotions.
• Manages F&B media schedules and verifies prompt settlement of accounts.
• Partners with property Revenue Management to verify correct offer loading verifying advertisement targeting is correctly directed at relevant consumer groups
• Executes email marketing and display advertising.
• Maintains frequent active engagement with Cluster eCommerce manager to verify alignment pull-through and 2-way communication about the status performance evaluation opportunities and issues related to online programs and initiatives.
• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

Social Media Content Management

• Facilitates social media engagement and updating content in local digital channels (e.g. hotel website travel sites).
• Develops and executes promotions campaign in F&B weddings spa rooms and conferences through relevant digital and social media channels.
• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

Public Relations and Visual Asset Management

• Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
• Maintains a comprehensive list of local media contracts with particular emphasis on food critics and bloggers.
• Manages assigned accounts as per the media account management system.
• Writes and distributes all press releases for property events promotions and outlets.
• Manages the execution of hotel sponsored events community/government relations activities and press promotional activities.
• Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement in alignment with communications objectives.
• Verifies the news clippings and other online print and social media mention report is completed on a monthly basis for property distribution.
• Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel.
• Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
• Supports the co-ordination of photography for F&B advertising collateral and public relations purposes between the hotel advertising agency and the regional field marketing teams.
• Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
• Acts as central point of contact for regionally approved local photographers for food amenity and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development

• Coordinates and executes Hotel and F&B printed materials.
• Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
• Assists in the production of all property F&B display and temporary signage in hotel public areas.
• Promotes collection of competitors collateral and publicity on a monthly basis.
• Manages the execution of F&B direct marketing activities.
• Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).

General

• Assists and manages the development co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
• Helps with the publication of hotels newsletter(s).
• Supports communications duties and functions as deemed necessary.
• Assists in the liaison and execution of joint F&B promotions.
• Works with eCommerce to verify the Hotels website and related websites are updated on a regular basis.
• Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
• Provides training and marketing leadership and act as a marketing subject matter expert for GMs Sales Leaders and Managers and Revenue leaders.
• Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
• Keeps abreast of competition and its collateral advertising and marketing efforts and constantly evolving digital and marketing trends.

The Marriott International equal opportunity statement: We are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our associates. We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.

Required Experience:

Manager