Marketing Manager

Il Forno Group Uae; Abu Dhabi; On-site; AED 167,400 - 223,200; Full time

Job summary

A dynamic marketing firm in Abu Dhabi is seeking a Marketing Manager to drive the growth of inbound sales channels. The role involves developing marketing strategies, overseeing campaigns, and ensuring brand consistency across all materials. Candidates should have strong analytical skills, experience with web analytics tools, and a relevant degree. This is an exciting opportunity for someone passionate about marketing and looking to make a significant impact in a company dedicated to growth.

Qualifications

• Demonstrable experience in marketing and a willingness to learn.
• Proven experience in target audience identification and cross-channel campaign management.
• Numerically literate and comfortable with metrics.

Responsibilities

• Develop strategies to drive qualified traffic to our front door.
• Deploy and manage marketing campaigns from ideation to execution.
• Produce engaging content that attracts and converts target groups.
• Measure and report on marketing campaign performance.

Skills

Marketing strategy development

Analytics tools proficiency

Campaign management

Content creation

Budget management

Social media marketing

Education

BSc/MSc/MBA in Marketing or related field

Tools

Google Analytics

Hootsuite

Google Adwords

Job description

If you live and breathe marketing, we need to talk. Were looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands‑on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies, and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard‑copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across‑channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, Hootsuite, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up‑to‑date with the latest trends and best practices in online marketing and measurement
• BSc/MSc/MBA degree in Marketing or a related field