Marketing Lead - Leisure Group

Charterhouse Middle East; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading leisure group in Dubai is seeking a dynamic Marketing Lead to drive marketing initiatives. The role involves strategic planning and execution across multiple brands with a focus on digital performance, partnerships, and events. Candidates should have 4-6 years of experience in digital marketing within the UAE and be adept in managing campaigns on platforms like Meta and TikTok. Strong communication and creative skills are essential for success in this fast-paced environment.

Qualifications

• 4–6 years of experience in digital marketing within entertainment, F&B, lifestyle, or hospitality in the UAE.
• Hands-on expertise in managing marketing campaigns.
• Ability to thrive in fast-paced environments.

Responsibilities

• Lead marketing initiatives across multiple leisure brands.
• Manage paid media campaigns and oversee social strategies.
• Deliver 360° launch campaigns with measurable results.

Skills

Digital-first marketing experience

Experience with Meta, TikTok, and Google campaigns

Ability to measure CAC, CTR, and ROAS

Creative mindset

Cultural fluency with Gen Z and Millennial audiences

Excellent communication skills

Strong organisational skills

Job description

Job details

Location: Dubai
Salary: Competitive Salary
Job Type: Permanent
Discipline: Sales & Marketing
Reference: 53611
Posted: 2 days ago

Job description

Charterhouse is working exclusively with a leading leisure group that is looking to hire a dynamic and results‑driven Marketing Lead to join their team based in Dubai.

About the Role

The Marketing Lead is responsible for leading marketing initiatives across an array of leisure brands, covering pre‑launch, launch, and post‑launch growth. The role combines strategic planning with hands‑on execution, focusing on digital performance, partnerships, influencer programmes, and event activations to drive awareness and footfall. Responsibilities include managing paid media campaigns, overseeing content and social strategies, as well as delivering 360° launch campaigns while ensuring measurable results and strong stakeholder relationships.

About You

To be considered for this role, the successful candidate must have 4–6 years of experience in digital‑first marketing within entertainment, F&B, lifestyle, or hospitality in the UAE. Hands‑on expertise in Meta, TikTok, and Google campaigns is essential, along with a strong understanding of CAC, CTR, and ROAS. The candidate must have a creative mindset, cultural fluency with Gen Z and Millennial audiences, and experience in partnerships and event activations. Excellent communication and organisational skills, along with the ability to thrive in fast‑paced environments are essential. The ideal candidate is strategic yet agile, commercially creative, and demonstrates an ownership mindset.