Marketing & Communications Executive

SENSASIA; Dubai; On-site; AED 60,000 - 80,000; Full time

Job summary

A leading spa brand in Dubai seeks an experienced marketing professional to drive strategic campaigns and enhance brand growth. This role requires a blend of creativity and data analysis skills, offering a competitive salary and performance bonuses. You will lead from concept to execution, ensuring all marketing initiatives align with business objectives and brand standards.

Benefits

Competitive salary

Performance bonus

Spa perks

Clear growth pathway

Qualifications

• 4–7 years of consumer marketing experience, ideally in spa or hospitality.
• Excellent copywriting skills and fluency in brand voice.
• Hands-on CRM expertise, ideally Klaviyo, with segmentation experience.

Responsibilities

• Plan and execute seasonal promotions and key media moments.
• Write premium, brand-aligned copy for various platforms.
• Monitor performance across channels and prepare monthly reports.

Skills

Consumer marketing experience

Copywriting skills

CRM expertise (Klaviyo)

Reporting and analytics

Project management skills

Tools

Klaviyo

Job description

Overview

Location: Head Office, Dubai

Reports to: Business Director & Creative Director/Founder

Type: Full-time • In-house individual contributor coordinating external partners

At SENSASIA Spas, marketing is at the heart of how we connect with our guests, showcase our award-winning experiences, and grow our brand across the region. As our in-house marketing lead, you’ll manage everything from day-to-day communications to seasonal campaigns, ensuring SENSASIA’s voice is consistently premium yet playful.

This is not a basic marketing role. We’re looking for a savvy, strategic marketer who is comfortable working with data, measuring performance, and optimizing campaigns based on metrics. You will take ownership of marketing across all touchpoints, from EDMs and social media to in-spa activations and retail launches, while consistently tracking KPIs to ensure measurable business impact.

Why This Role Exists

SENSASIA Spas is scaling both brand awareness and revenue across the region. You will be the driver behind communications and campaigns that turn ideas into bookings, voucher sales, and retail revenue, ensuring every initiative is aligned with clear data-driven objectives.

What You’ll Do

Responsibilities

Campaigns & Strategy

• Plan and execute seasonal promotions, retail launches, partnerships, and key media moments.


• Develop clear campaign timelines and ensure all creative and communication assets are delivered on time.


• Align campaigns with business objectives and operational realities.

Content & CRM

• Write premium, brand-aligned copy for EDMs, WhatsApp, SMS, press, social, and in-spa communications.


• Build and optimize automated flows in Klaviyo (or similar CRM): welcome, lapsed guest reactivation, post-treatment upsells, birthdays, and voucher funnels.


• Segment databases strategically to maximize conversion and retention.

Retail & Vouchers

• Lead marketing for gift vouchers and retail products, including launch packs, sleeves, and POS.


• Track weekly sell-through and redemption data, providing insights and actionable recommendations to increase revenue and AOV.

PR & Partnerships

• Coordinate with PR agencies, hotels, product houses, and influencers.


• Draft press releases, manage media trials, and maintain relationships to maximize coverage.

In-Spa Marketing

• Ensure posters, menus, tent cards, and mirror stickers are up to date and on brand.


• Work closely with spa managers and front-of-house teams to activate campaigns seamlessly.

Reporting & Analytics

• Monitor performance across channels, campaigns, and automations.


• Prepare monthly reports with actionable insights and ROI analysis.


• Track and own key KPIs, such as voucher sales, campaign-attributed bookings, EDM performance, retail sell-through, and social engagement.

KPIs That Matter

You will be evaluated on your ability to strategize and deliver measurable growth across:

• Bookings: Campaign-attributed bookings and CAC efficiency.


• Vouchers: Revenue growth, redemption window adherence, upsell attach rates.


• Retail: Sell-through rates and AOV uplift during pushes.


• EDMs: Open rates, CTR, unsubscribe rates, and flow-driven revenue uplift.


• In-Spa Activations: Timely, accurate rollouts with zero stock-outs or delays.


• Reporting: Monthly decks with actionable insights.

Success Looks Like

• Voucher sales, bookings, and retail revenue trending upward.


• Crisp, timely reports with actionable insights.


• Clear campaign attribution and ROI tracking.


• Seamless, on-brand campaign activations across all spas.


• Front-of-house teams engaged and aligned with marketing goals.

Skills

Skills & Attributes

• 4–7 years of consumer marketing experience (spa, beauty, wellness, or hospitality preferred).


• Excellent copywriting skills and fluency in brand voice.


• Hands-on CRM expertise, ideally Klaviyo, with segmentation and automation experience.


• Strong reporting and analytics skills, comfortable with GA4, UTM tracking, and dashboards.


• Proactive, resourceful, and detail-obsessed with strong project management skills.


• Ability to balance creative thinking with data-driven decision-making.

Nice-to-Haves

• Basic design ability using Canva.


• Light HTML for EDM blocks.


• Familiarity with spa/hospitality POS and CRM systems.


• Experience managing influencer campaigns or PR coordination.

Benefits

• Competitive salary


• Performance bonus


• Spa perks


• Clear growth pathway within a scaling brand

How to Apply

Join us at our Open Interview Days on Monday, Sept 22 (10:30 AM – 3:00 PM) and Thursday, Sept 25 (8:00 AM – 1:00 PM). Office Location is 903 Indigo Tower, Cluster D, JLT.