Marketing and Brand Specialist - Construction Industry

PalladiumHR Consultants; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading construction contractor in Dubai is seeking a Marketing & Brand Specialist to manage their new brand identity and drive brand visibility within the construction industry. The ideal candidate will have a Bachelor's degree and at least 5 years of experience in marketing related to industrial buildings and contractor branding. Responsibilities include managing digital campaigns and supporting tenders and industry events, making strong communication and project management skills essential for this role.

Qualifications

• Minimum 5 years experience in the construction industry (contracting preferred).
• Proven experience marketing industrial buildings, steel structures, EPC or MEP projects.
• Strong understanding of construction tenders, PQs and contractor branding.

Responsibilities

• Roll out and manage the company’s new brand identity across all marketing platforms.
• Develop and update company profiles, capability statements, project brochures and presentations.
• Support tenders, prequalifications (PQs) and EPC submissions with branded content.
• Manage website content, social media and digital marketing campaigns.
• Coordinate with project and engineering teams to capture industrial project updates.
• Plan and coordinate corporate events, exhibitions, trade shows and networking activities.
• Ensure brand consistency across all construction marketing materials.

Skills

Strong communication skills

Stakeholder engagement

Digital marketing tools

Adobe Creative Suite

MS Office

Education

Bachelor's degree in Marketing, Business Administration or related field

Tools

Adobe Creative Suite

Canva

Digital marketing tools

Job description

We are hiring a Marketing & Brand Specialist for a well-established construction contractor specializing in industrial buildings steel structures and EPC projects following a recent company rebrand. This role suits a marketing professional with construction industry experience who can drive brand visibility support tenders and represent the company at industry events.

Key Responsibilities

• Roll out and manage the companys new brand identity across all marketing platforms

• Develop and update company profiles capability statements project brochures and presentations

• Support tenders prequalifications (PQs) and EPC submissions with branded content

• Manage website content social media and digital marketing campaigns

• Coordinate with project and engineering teams to capture industrial project updates and case studies

• Plan and coordinate corporate events exhibitions trade shows and industry networking activities

• Support client engagement business development initiatives and industry networking

• Ensure brand consistency across all construction marketing and communications materials

Requirements

• Bachelors degree in Marketing Business Administration or related field

• Minimum 5 years experience in the construction industry (contracting preferred)

• Proven experience marketing industrial buildings steel structures EPC or MEP projects

• Strong understanding of construction tenders PQs and contractor branding

• Proficient in MS Office Adobe Creative Suite / Canva and digital marketing tools

• Strong communication presentation and stakeholder engagement skills