Marketing and Social Media Executive - SRI

GEMS Corporate Office; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading education provider in Dubai is seeking a Marketing & Social Media Executive to enhance the digital presence of a flagship school. This role involves strategic marketing, social media management, and campaign execution to drive student enrolments and foster a vibrant online community. The ideal candidate will have experience in developing marketing plans and managing community engagement effectively.

Qualifications

• Experience in developing integrated marketing plans.
• Strong understanding of social media platforms and tools.
• Proven ability to manage community engagement.

Responsibilities

• Lead the end-to-end marketing and digital presence.
• Drive enrolments through integrated marketing campaigns.
• Manage digital, PR, event, and advertising campaigns.

Skills

Strategic marketing

Social media management

Campaign execution

Community engagement

Content creation

Job description

The Marketing & Social Media Executive will lead the end-to-end marketing and digital presence of GEMS School of Research and Innovation (SRI), our flagship GEMS school. This role combines strategic marketing, social media management and campaign execution, to position SRI as a leader in innovative, holistic education.

The role is responsible for driving enrolments through integrated marketing campaigns, building a vibrant online community, and ensuring all communications reflect the school’s unique brand, aligned with GEMS Education’s global reputation.

Marketing & Campaigns

• Develop and deliver integrated marketing plans to drive awareness, reputation, and enrolments.
• Manage digital, PR, event, and advertising campaigns, ensuring alignment with the school’s strategic goals.
• Lead on flagship-level activations that reinforce SRI’s leadership in innovation and research.
• Coordinate with Admissions to deliver campaigns supporting student enrolments.
• Oversee brand consistency across all school touchpoints.

Social Media

• Develop and execute social content calendars for school campaigns.
• Manage community engagement and reputation across social platforms.
• Lead creative development for short-form content (reels, shorts, live streaming).
• Collaborate with PR and admissions on campaigns supporting enrolment.
• Provide school with toolkits, templates, and guidance for effective social media execution.
• Track, analyse, and optimise performance across platforms, sharing learnings with schools.

Stakeholder & Community Engagement

• Collaborate with Principal, Senior Leadership Team, and teachers to create impactful content and campaigns.
• Partner with GEMS Education Group Marketing for flagship-level campaigns.
• Build relationships with influencers, community partners, and media.
• Manage vendors, agencies, and creative partners to deliver campaigns on time and within budget.