Manager, Product Analytics (CRM & Personalization)

Landmark Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading retail and digital company in Dubai is seeking a Manager – Product Analytics to drive customer engagement and retention initiatives through data analytics. This role involves analyzing campaign performance, segmenting customer cohorts, and providing actionable insights to optimize marketing strategies. Ideal candidates will have 4–7 years of experience in CRM or marketing analytics, strong skills in SQL and Python, and a deep understanding of marketing metrics. The position offers opportunities to influence retention strategies and enhance customer relationships.

Qualifications

• 4–7 years in CRM or marketing analytics within e-commerce or retail.
• Experience generating insight from campaign and user behavior data.
• Proven success in data-led personalization.
• Knowledge of customer data models and marketing automation logic.
• Strong analytical foundation and business acumen in customer engagement.

Responsibilities

• Analyze campaign performance across channels: email, push, WhatsApp, SMS.
• Build customer segmentation models for personalized messaging.
• Monitor LTV, churn, and frequency metrics; identify high-potential cohorts.
• Recommend optimization levers for content, cadence, and channel mix.
• Build engagement & conversion attribution models for CRM.

Skills

CRM campaign performance analytics

In-depth understanding of marketing metrics

Familiarity with CDP platforms

Cohort analysis & segmentation

A/B testing & experimentation

LTV modeling & retention tracking

Language proficiency in SQL

Language proficiency in Python

Visualization tools

Experience with Google Analytics

Experience with Amplitude/Mixpanel

Job description

A leading retail and digital company in Dubai is seeking a Manager – Product Analytics to drive customer engagement and retention initiatives through data analytics. This role involves analyzing campaign performance, segmenting customer cohorts, and providing actionable insights to optimize marketing strategies. Ideal candidates will have 4–7 years of experience in CRM or marketing analytics, strong skills in SQL and Python, and a deep understanding of marketing metrics. The position offers opportunities to influence retention strategies and enhance customer relationships.