Landing Page and CRO Specialist

Hubstaff; Remote; AED 220,000 - 294,000; Full time

Job summary

A performance marketing agency is seeking a Landing Page & CRO Specialist in Dubai to design and optimize high-conversion landing pages for e-commerce brands. The successful candidate will leverage tools like Funnelish and ClickFunnels, alongside A/B testing to enhance user journeys and maximize conversion rates. This role requires a creative mindset combined with analytical skills to create effective funnels. The agency offers a flexible remote work environment and opportunities for growth in conversion optimization and paid media.

Benefits

Flexible remote work environment

Growth opportunities in CRO and paid media

Qualifications

• Proven experience designing and optimizing e-commerce landing pages and advertorials.
• Hands-on knowledge of funnel-building platforms.
• Strong understanding of buyer psychology and CRO.
• Familiarity with multi-channel funnels.

Responsibilities

• Create high-conversion landing pages and advertorials.
• Conduct A/B testing on various elements.
• Analyze performance using tools like Hotjar and GA4.

Skills

Landing page design

Conversion rate optimization

SEO best practices

A/B testing

Buyer psychology

Tools

Funnelish

ClickFunnels

Webflow

Hotjar

Google Analytics

Job description

AdLab is a performance marketing agency specializing in scaling e-commerce brands through Google Ads, YouTube Ads, and advanced conversion strategies. We work with fast-growing DTC and e-commerce businesses worldwide and are looking for a Landing Page & CRO Specialist to join our team.

Role Overview

We’re looking for a creative and analytical specialist to design and build high-conversion landing pages, advertorials, and listicles tailored to e‑commerce brands. This role goes beyond simple page design—you’ll be responsible for creating funnels and user journeys that maximize conversion rates from traffic sources like Google Ads, YouTube, Meta, and TikTok.

Key Responsibilities

Landing Page Creation

• Build and optimize sales-oriented landing pages, advertorials, and listicles.
• Ensure mobile-first, responsive designs that align with brand guidelines.
• Create keyword-dense, SEO-friendly pages that lower CPCs and increase relevance.

Conversion Optimization (CRO)

• Apply consumer psychology principles (pain-agitation-solution, authority bias, FOMO, choice reduction).
• Conduct A/B testing of headlines, layouts, CTAs, and copy.
• Integrate trust signals (social proof, reviews, expert validation, urgency).

Research & Strategy

• Identify high-intent and research-phase keywords using tools like SEMRush, Google Keyword Planner, etc.
• Reverse-engineer competitor funnels and pages for inspiration.
• Develop educational advertorials and comparison listicles that position client products as the top choice.

Funnel & Tooling Experience

• Build funnels using Funnelish, ClickFunnels, Unbounce, Webflow, Shopify landing builders, or similar platforms.
• Collaborate with designers, media buyers, and developers to integrate pages into the full funnel.
• Use tools like Hotjar, GA4, and heatmaps to analyze performance and optimize.

Requirements

• Proven experience designing and optimizing e‑commerce landing pages, advertorials, and listicles.
• Hands‑on knowledge of Funnelish and other e‑com funnel/landing page platforms.
• Strong understanding of buyer psychology and CRO best practices.
• Solid grasp of SEO, keyword research, and ad‑to‑landing page alignment.
• Familiarity with multi‑channel funnels (Google, YouTube, Meta, TikTok).
• Ability to balance creativity with performance‑driven design.
• Portfolio of previous landing pages or case studies (required).

Nice to Have

• Experience with advertorial campaigns for health, beauty, supplements, or fashion products.
• Skills in basic design (Figma, Canva, Photoshop) for layout and creative collaboration.
• Knowledge of tracking, pixel setup, and conversion APIs.

What We Offer

• Work with a high‑performing, international e‑commerce growth agency.
• Opportunity to directly impact multi‑6 and 7‑figure ad campaigns.
• Flexible remote work environment.
• Growth opportunities in CRO, funnel building, and paid media.