Junior Sales Executive - Café & Restaurants

The Greater Change; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A fast-growing beverage solutions distributor in the UAE is seeking a Junior Sales Executive to drive sales across cafes and HORECA outlets. Ideal candidates will have at least 2 years of sales experience, preferably from a café or barista background, and possess a valid UAE driving license. You will actively promote premium beverage products and build strong relationships with cafe owners. The position offers a monthly salary of AED 6,000 – 7,000 along with performance-based incentives.

Benefits

Fixed monthly salary

Performance-based sales incentives

Career growth opportunities

Supportive work environment

Qualifications

• Minimum 2 years of sales experience, preferably in cafés or HORECA sectors.
• Strong understanding of café operations, beverage menus, and customer behaviors.
• Valid UAE driving license is mandatory.

Responsibilities

• Actively visit cafés to promote premium beverage products.
• Identify and onboard new café accounts in the UAE.
• Build relationships with café owners and managers.
• Conduct product demonstrations and tastings.
• Achieve monthly sales targets and outlet onboarding goals.

Skills

Sales experience

Communication skills

Negotiation skills

Interpersonal skills

Job description

Company Overview

Our client is a fast-growing beverage solutions distributor specializing in plant-based milk and premium Matcha products. The brand focuses on quality, health, and sustainability and is expanding its footprint across cafés and HORECA outlets in the UAE.

Role Overview

We are hiring a Junior Sales Executive to drive sales growth across cafés, coffee shops, and casual HORECA outlets in Dubai and nearby emirates. This role is ideal for candidates from a barista or café background who have transitioned into sales and possess a minimum of 2 years of sales experience.

Key Responsibilities

• Actively visit cafés and coffee shops to promote and sell premium beverage products (Matcha, plant-based milk, etc.).
• Identify, target, and onboard new café accounts across the UAE.
• Build and maintain strong relationships with café owners, managers, and decision-makers.
• Conduct product demonstrations, tastings, and basic sales presentations.
• Manage follow-ups, orders, and customer feedback efficiently.
• Achieve monthly sales targets and outlet onboarding goals.
• Represent the brand professionally and consistently in the market.

Benefits

• Fixed monthly salary: AED 6,000 – 7,000.
• Performance-based sales incentives.
• Career growth opportunities into senior sales roles.
• Opportunity to work with premium beverage brands.
• Supportive, growth-focused work environment.

Qualifications

• Minimum 2 years of sales experience (preferably in cafés, HORECA, beverages, or FMCG).
• Café or barista background with proven sales experience is highly preferred.
• Strong understanding of café operations, beverage menus, and customer buying behavior.
• Valid UAE driving license – mandatory.
• Comfortable with outdoor sales, field visits, and relationship-driven selling.
• Good communication, negotiation, and interpersonal skills.
• Presentable, confident, and target-oriented mindset.
• Passion for coffee, beverages, and café culture is a strong advantage.