Integrated Planning Manager

Dentsu; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing agency in Dubai is seeking an Integrated Planning Manager to spearhead the development of holistic media strategies across digital and offline channels. The ideal candidate will connect consumer insights, channel planning, and creativity to deliver integrated communication solutions that drive business results. Responsibilities include overseeing campaign activations, building client relationships, and supervising junior planners, all in a fast-paced environment.

Qualifications

• 5-7 years of experience in integrated media planning, preferably in an agency.
• Strong understanding of digital, social, OOH, TV, audio, and programmatic channels.
• Proficient in connecting data and insights into strategic communication plans.

Responsibilities

• Lead development of integrated media strategies across channels.
• Translate client objectives into actionable communication plans.
• Analyze market data to inform planning approaches.

Skills

Integrated media planning

Cross-channel ecosystems

Storytelling

Analytical mindset

Project management

Collaboration

Job description

Job Description

We are looking for an Integrated Planning Manager to lead the development and delivery of holistic media strategies across digital and offline. This role will connect consumer insights, channel planning, data and creativity to build integrated communication solutions that drive business results. You will work closely with strategy, creative, performance and analytics teams, manage end-to-end planning and serve as a key partner to clients on all integrated media matters.

Key Responsibilities

• Lead the development of integrated media strategies across digital, offline and emerging channels.
• Translate client objectives, audience insights and category dynamics into actionable communication plans.
• Develop annual/quarterly integrated plans including channel roles, consumer journeys, touchpoint mapping and budget allocation.
• Oversee campaign activation ensuring plans are executed to the highest standards across all teams.
• Collaborate closely with performance, creative, analytics, CX and strategy teams to deliver unified communication solutions.
• Analyze market data, platform insights, competitive activity and consumer behavior to inform planning approaches.
• Build and maintain strong client relationships; act as a trusted day‑to‑day planning advisor.
• Prepare and present integrated strategies, rationale decks and performance reviews.
• Supervise and mentor junior planners to develop their strategic and operational capabilities.
• Stay current on media trends, audience shifts, platform updates and new channel opportunities.

Requirements

• 57 years of experience in integrated media planning (agency experience preferred).
• Strong understanding of cross-channel ecosystems, including digital, social, OOH, TV, audio and programmatic.
• Ability to connect data, insights and creativity into cohesive strategic communication plans.
• Strong storytelling, communication and client‑facing presentation skills.
• Experience working with research tools, planning platforms and measurement frameworks.
• Analytical mindset with the ability to interpret data and turn insights into strategy.
• Strong project management skills and the ability to manage multiple stakeholders and timelines.
• Collaborative, detail‑oriented and comfortable working in fast‑paced environments.

Location

Dubai

Brand

Carat

Time Type

Full time

Contract Type

Permanent

Required Experience

Manager