Head of Marketing

AccorHotel; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading hospitality brand in Dubai is seeking a Head of Marketing to lead their commercial storytelling and audience growth. The role involves developing a comprehensive marketing strategy, managing online presence, and building collaborations with local influencers and brands. Candidates should have at least 5 years of experience in hospitality marketing, excellent communication skills, and a data-driven mindset. This full-time role does not allow remote work.

Qualifications

• 5 years of experience in lifestyle hospitality marketing or brand management.
• Proven experience in digital marketing, social media and content-led strategy.
• Fluent in English; Arabic is a plus.

Responsibilities

• Lead the brand’s commercial storytelling and audience growth.
• Manage and grow online presence including website content and paid ads.
• Build creative collaborations with local brands and influencers.
• Align with Sales & Revenue teams to create targeted promotions.

Skills

Creative thinking

Digital marketing

Communication skills

Data analysis

Job description

THE MISSION

We’re looking for a creative driven and digitally savvy Head of Marketing to lead the brand’s commercial storytelling audience growth and local impact. You’ll be the heartbeat of everything that shouts Mama! from digital campaigns and influencer collaborations to partnerships content creation and in-house activations.

What You’ll Be Rockin:

Brand & Strategy Leadership

• Own and amplify Mama Shelter Dubais brand presence across all platforms.
• Develop and execute a 360 marketing strategy that drives awareness, footfall and revenue.
• Lead local positioning efforts that reflect both the Mama spirit and the pulse of Dubai.

Digital Social & Content Magic

• Manage and grow Mamas online presence including website content, SEO/SEM and paid ads.
• Lead content creation for social media, email marketing, influencer collabs and lifestyle storytelling.
• Drive UGC online reviews and engagement; Mamas community is your playground.

Partnerships & PR

• Build creative collaborations with local brands, artists, DJs and influencers to keep Mama top-of-mind.
• Manage all PR relationships, media outreach and storytelling that gets people talking (and tagging).
• Coordinate with corporate PR & brand teams to stay on-message and on-fire.

Marketing Meets Revenue

• Align with Sales & Revenue teams to create targeted promotions and campaigns that fill rooms, restaurants and rooftops.
• Track ROI and campaign performance; analyze what’s working and tweak what’s not.
• Lead F&B marketing nightlife promotions, event calendars and cross-department support.

Team & Culture

• Inspire and mentor your marketing crew and creative freelancers.
• Be the voice of the guest, stay curious, creative and in love with the local scene.
• Stay ahead of industry trends, tech tools and what’s hot in town.

What Mamas Looking For:

• 5 years of experience in lifestyle hospitality marketing or brand management.
• Proven experience in digital marketing, social media and content-led strategy.
• Excellent communication and copywriting skills (a touch of cheeky never hurts).
• Creative thinker with a data-driven mindset.
• Passion for hospitality, art, music, culture and all things cool.
• Fluent in English; Arabic is a plus.

Qualifications :

MADE FOR YOU ONLY IF

• You’re the voice of the brand: You don’t just run campaigns; you live and breathe the brand. Every post, promo, and partnership reflects your deep understanding of what makes Mama…Mama.
• You hit targets with flair: KPIs – you know them, crush them, but you do it with style, mixing creativity with smart strategy to make the numbers dance.
• You build buzz-worthy relationships: Whether it’s the media, influencers, artists or local legends you connect with the right people and turn collaborations into headlines.
• You create moments people remember: From rooftop parties to viral posts you know how to make noise in all the right ways. You bring energy, excitement and authenticity to everything you touch.
• You’re a data whisperer: Behind the bold ideas is a brain that knows how to read the numbers. You track, analyze and tweak until every campaign performs like a hit record.
• You lead with vision: You inspire your team, push boundaries and keep your finger on the pulse. Trends don’t surprise you; you set them.
• You speak the language of cool: Copy, visuals, stories – your content doesn’t just sell it connects. You make the brand feel personal, playful and real.

YOUR LITTLE EXTRAS:

• You always follow through: When you commit you deliver. Every time.
• Team player (and solo star): Whether you’re working with the squad or flying solo you nail it.
• Your vibe is positive & approachable: You’ve got that energy that lifts the room for both your colleagues and guests.
• You know your people: You take the time to get to know your teammates and our guests. Relationships matter.
• You’ve got everyone’s back: We’re all in this together, one big family making magic happen.

Additional Information :

Were sure you know the beat

1st verse: We set up a first telephone interview with our HR if your application moves to our rhythm.

Chorus: After the successful telephone interview we will see you at Mama or online – be ready! (Chorus x2 depending on the position)

Last verse: Mama won’t leave you wondering; you will have an answer from us, whatever the outcome.

Remote Work :

No

Employment Type :

Full-time