Head of Marketing

Bybit; Abu Dhabi; On-site; AED 300,000 - 500,000; Full time

Job summary

A leading cryptocurrency exchange is seeking a Head of Marketing to define and scale their global brand. The successful candidate will oversee brand strategy, governance, and campaigns, driving a clear narrative across multiple markets. With a requirement for 10+ years in relevant experience and a background in crypto or fintech, this role presents a unique opportunity to influence and shape the brand in a fast-paced environment. Join a diverse international team committed to your professional growth.

Benefits

Study Growth Fund

Internal Events

Global Collaboration

Career Advancement

Internal Mobility

Qualifications

• 10+ years of experience in marketing or branding.
• Proven track record in leading brand strategy.
• Experience in crypto or regulated industries is required.

Responsibilities

• Define and evolve Bybit’s global brand strategy.
• Own brand governance and maintain consistency.
• Lead flagship brand campaigns and storytelling.

Skills

Marketing

Brand Strategy

Social Media

Community Engagement

Strategic Thinking

Creative Storytelling

Leadership

English Communication

Job description

About Us

Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.

Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner.

As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.

Role Overview

We are looking for a Head of Marketing to own and scale our global brand as the company continues to grow across markets and cycles.

This role is responsible for brand strategy, narrative, and execution—ensuring Bybit’s brand is clear, credible, and consistent across all external touch points. You will work closely with executive leadership and cross-functional teams to translate business ambition into a strong, enduring brand.

You will lead three core teams—PR/Comms, Community, and Social Media—aligning strategy, priorities, and standards while enabling each team to perform at scale.

What You’ll Do

• Define and evolve Bybit’s global brand strategy and positioning, turning business priorities into a clear and differentiated narrative.
• Own brand governance, including brand guidelines, tone of voice, and visual standards, ensuring quality and consistency across regions.
• Lead flagship brand campaigns and storytelling initiatives, setting creative direction for major launches, partnerships, and sponsorships.
• Act as a strategic partner to leadership, working closely with Product, Growth, Communications, and regional teams on brand and reputation matters.
• Build and lead a high-performing brand organization, establishing scalable processes and a culture of ownership, craft, and judgment.

What We’re Looking For

• 10+ years of experience in marketing, branding, brand strategy, or integrated marketing, with exposure to global or fast-growing environments.
• Proven track record in brand, social media or community experience at international or regional level.
• Proven ability to lead brand strategy at scale across multiple markets.
• Strong strategic thinking combined with creative instinct and storytelling capability.
• High ownership and sound judgment, comfortable operating in ambiguity and fast-changing organizations.
• Experience in crypto, fintech, technology, or regulated industries is required, crypto experience is highly preferred.
• Experience in large-size crypto event management experience is a big plus.
• Excellent English communication skills, with the ability to influence senior stakeholders through clarity and credibility.

Why Join Us

At Bybit, we are committed to fostering a supportive and enriching work environment.

Our benefits include:

• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.