Head of Growth and Marketing

Nationwide Middle East Properties LLC; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A prominent real estate company in Abu Dhabi seeks a Growth and Performance Marketing Manager to optimize marketing funnels and drive demand generation. The ideal candidate will have 7-10 years of experience in growth marketing with a focus on ROI, alongside hands-on CRM and dashboarding skills. Responsibilities include managing performance budgets and aligning with Sales on lead quality, making this a vital role for driving pipeline conversion in the competitive real estate market.

Qualifications

• 7-10 years in growth/performance with ROI accountability.
• Hands‑on CRM/automation and reporting/dashboarding experience.
• Strong understanding of property portals and paid media optimization.

Responsibilities

• Own demand generation through various marketing channels.
• Manage funnel rules and improve conversion.
• Control performance budget and optimize metrics.

Skills

Growth/performance marketing

CRM automation

Data reporting/dashboarding

Paid media optimization

Sales collaboration

Analytical skills

Job description

Deliver predictable pipeline through performance marketing funnel optimization and disciplined marketing operations (CRM attribution reporting).

Key Responsibilities

• Own demand generation: portals paid media SEO retargeting WhatsApp funnels.
• Manage funnel rules: scoring qualification routing SLAs and conversion improvement.
• Own CRM/attribution: data quality automation dashboards weekly reporting cadence.
• Control performance budget; optimize CPL/CPQL/CAC and ROI by channel/segment.
• Run closed-loop alignment with Sales on lead quality and pipeline conversion.
• Govern tracking standards (UTMs call tracking landing pages) and testing roadmap.

Requirements

• 7-10 years in growth/performance with ROI accountability.
• Hands‑on CRM/automation and reporting/dashboarding experience.
• Strong understanding of property portals and paid media optimization.
• Experience partnering with Sales and enforcing SLAs.
• Analytical, structured, and comfortable presenting to executives.

Required Skills

• 7-10 years in growth/performance with ROI accountability.
• Hands‑on CRM/automation and reporting/dashboarding experience.
• Strong understanding of property portals and paid media optimization.
• Experience partnering with Sales and enforcing SLAs.
• Analytical, structured, and comfortable presenting to executives.