Head of Digital Marketing

Confidential Careers; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading marketing organization in Dubai is seeking a Head of Digital Marketing to develop and execute innovative digital strategies. In this role, you will manage a talented team and implement campaigns across SEO, PPC, social media, and email marketing. The ideal candidate has over 8 years of experience and strong leadership skills. This position offers competitive compensation and the opportunity to shape the digital landscape in a vibrant environment.

Benefits

Competitive compensation

Career growth opportunities

Access to cutting-edge marketing technologies

Qualifications

• 8+ years of experience in digital marketing, with a focus on diverse channels.
• Strong ability to lead and mentor a team in a digital marketing context.
• Full proficiency in English; additional languages are a plus.

Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Conduct market research to identify growth opportunities.
• Manage and optimize budgets for digital campaigns.

Skills

SEO

PPC

Social Media Management

Email Marketing

Content Marketing

Project Management

Communication Skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEMRush

Google Ads

Facebook Ads

LinkedIn Ads

Job description

Overview

We are seeking a dynamic and experienced Head of Digital Marketing to lead our digital initiatives and drive online growth for a prominent organization in Dubai. Reporting to the Director of Marketing, you will develop and execute comprehensive digital strategies that align with business objectives, while leading a talented team of digital professionals. If you have a passion for SEO, PPC, social media, email, and content marketing, and thrive in a fast-paced environment, this is your opportunity to make a significant impact.

Responsibilities

• Develop and implement digital marketing strategies aligned with business goals and target audiences.
• Conduct market research and competitive analysis to identify growth opportunities.
• Manage the digital marketing budget for efficient resource allocation.
• Lead and mentor a team of digital marketers, conducting performance evaluations and providing feedback.
• Ensure the team has necessary tools, resources, and training.
• Develop SEO strategies, including keyword research, content optimization, and technical implementations like sitemaps and site speed.
• Manage PPC campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, optimizing for performance and ROI.
• Create social media strategies to boost brand awareness and engagement on platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Oversee email marketing campaigns, segmenting lists and analyzing performance to improve open and click-through rates.
• Implement content marketing strategies, collaborating with creative teams to produce optimized content like blog posts and infographics.
• Monitor digital performance using tools like Google Analytics and SEMRush, generating reports on metrics such as traffic, conversions, and ROI.
• Perform other duties as assigned by management.

Qualifications & Skills

• Bachelor's degree in marketing, Digital Marketing, or a related field.
• Full proficiency in English; additional languages are a plus.
• Excellent communication and collaboration skills for cross-functional teamwork.
• Strong project management abilities to handle multiple projects.
• Adaptability to new technologies and skills.

Experience

• Marketing Agency experience is a must
• Proven experience (typically 8+ years) in digital marketing, focusing on SEO, PPC, social media, email, and content marketing.
• Strong understanding of digital channels, technologies, and trends.
• Experience managing and leading a team of digital marketing professionals.

Why Join Us?

• Be part of a forward-thinking organization shaping Dubai’s business landscape.
• Lead innovative campaigns with access to cutting-edge marketing technologies.
• Collaborate with a global team in a vibrant, multicultural hub.
• Competitive compensation and opportunities for career growth.

How to Apply

If you’re a strategic digital marketer passionate about driving global impact, we’d love to hear from you! Please use the quick apply option to add you resume and a brief note on your most successful campaign.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising and Marketing

Industries

• Marketing Services and Advertising Services