Head of Digital & Luxury Brand Developer

The Greater Change; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading luxury firm in Dubai is seeking a Head of Digital responsible for shaping the brand's visual identity and digital presence. This role requires a candidate with a minimum of 10 years' experience in digital and luxury brand design, including a strong proficiency in Adobe Creative Suite and visual storytelling. The Head of Digital will lead creative direction for design assets and ensure brand consistency across all platforms. This is an executive-level position aligned with UAE market standards.

Benefits

Executive-level package aligned with UAE market standards

Qualifications

• Minimum 10 years' experience in digital and luxury brand design.
• Background in real estate, lifestyle, or luxury consumer brands preferred.
• Proven success in building iconic, high-desirability brands.
• Ability to execute large-scale digital and physical campaigns.
• Strong attention to detail, innovation mindset, and aspirational thinking.

Responsibilities

• Lead the creation and execution of all digital and physical design assets.
• Conceptualize, design, and deliver original social media content.
• Define and evolve the brand's visual language and identity.
• Translate brand vision into a seamless online and offline experience.
• Own creative direction for various marketing collaterals.

Skills

Digital and luxury brand design

Adobe Creative Suite

Figma

Canva

Visual storytelling

Social media trends

Job description

Position: Head of Digital
Function: Marketing / Brand Design
Reporting To: Chief Marketing Officer / Head of Marketing
Location: Dubai, UAE

Role Purpose

The Head of Digital will act as the creative authority responsible for shaping the brand’s visual identity, digital presence, and overall aesthetic. This role will translate brand vision into a refined luxury experience across all digital and physical touchpoints. The position requires a leader who owns the brand design narrative end-to-end and ensures consistency, desirability, and premium perception across platforms.

Key Responsibilities

• Lead the creation and execution of all digital and physical design assets with a cohesive luxury aesthetic.
• Conceptualize, design, and deliver original social media content to enhance engagement and brand appeal.
• Define and evolve the brand’s visual language, identity, and design philosophy.
• Partner closely with the Head of Marketing on campaigns, launches, events, and digital initiatives.
• Translate strategic brand vision into a seamless online and offline brand experience.
• Own creative direction for marketing collaterals, presentations, websites, applications, and digital campaigns.
• Benchmark global luxury lifestyle and real estate brands to maintain aspirational relevance.
• Lead and mentor the creative team while setting high standards for innovation and quality.

Key Deliverables (First 18–24 Months)

• Establish strong brand foundation and digital DNA.
• Achieve digital presence comparable to top global luxury brands.
• Build organic social desirability through quality engagement.
• Ensure internal alignment on brand clarity and consistency.

Key Performance Indicators (KPIs)

• Website and digital experience quality.
• Brand awareness, perception, and trust.
• Project launch success and sales enablement impact.
• Digital and physical integration effectiveness.
• Marketing ROI and budget discipline.
• Team, process, and governance efficiency.

Qualifications & Experience

• Minimum 10 years’ experience in digital and luxury brand design.
• Background in real estate, lifestyle, or luxury consumer brands preferred.
• Proven success in building iconic, high-desirability brands.
• Strong expertise in Adobe Creative Suite, Figma, Canva, and visual storytelling.
• Deep understanding of social media trends and content performance.
• Ability to execute large-scale digital and physical campaigns.
• Strong attention to detail, innovation mindset, and aspirational thinking.
• Highly collaborative across marketing, sales, and development teams.

Compensation & Benefits

• Executive-level package aligned with UAE market standards.