Head of Brand & Comms, - MENAT

Amazon; Dubai; On-site; AED 440,000 - 588,000; Full time

Job summary

A leading consumer services company seeks a marketing leader to define and execute brand strategy across the MENAT region. The role involves building a customer-centric brand, developing integrated marketing campaigns, and collaborating with creative teams. Candidates should have at least 9 years of marketing experience and proven success in brand building and data-driven campaigns.

Qualifications

• 9 years of marketing experience.
• Strong customer focus and deep insights analysis.
• Proven experience in building consumer-facing brands.

Responsibilities

• Develop and execute the brand strategy across MENAT.
• Measure and optimize marketing campaign results.
• Partner with cross-functional teams for brand messaging.

Skills

Consumer insight analysis

Brand storytelling

Creative development

Campaign execution

Data-driven decision making

Job description

Overview

The Amazon MENAT Cross-Channel and Category Marketing (XCM) team is looking for a creative, results-oriented and digitally savvy consumer marketing leader to lead the planning and execution of our Integrated Marketing and Brand Communications strategy across the Middle East North Africa. The Head of Brand & Communications will be responsible for building a world-class, locally relevant and customer-centric brand across MENAT by developing a long-term brand communication framework delivering culturally resonant content and measuring its impact on brand health and customer perception. Reporting to the Head of XCM (MENAT), this role works as part of the broader MENAT marketing leadership team with frequent collaboration across Worldwide and Emerging Markets teams as well as local category and retail marketing leads. The role will lead the development of compelling insight-led brand campaigns that span ATL digital and social platforms with a strong emphasis on regional relevance, youth engagement and creative innovation.

The ideal candidate will be responsible for defining and executing the brand strategy across all MENAT locales, translating it into locally nuanced full-funnel marketing campaigns. They will oversee the briefing and development process with creative and media agencies, drive connections planning to ensure 360-degree delivery of consistent brand storytelling across channels, and tailor messaging to address different customer segments and age groups across key countries such as Egypt, Saudi Arabia and the UAE.

To deliver effective, high-performing campaigns, they will work hand in hand with our Media and Portfolio team to ensure strategic investment planning, channel mix optimization and seamless amplification of brand messaging across touchpoints. Equally, they will partner closely with our Insights and Research team to ground all communication in strong regional customer understanding, identify evolving cultural trends and continuously measure brand health to inform creative direction and future strategy.

They will have excellent verbal and written communication skills in both Arabic and English, strong creative instincts and deep experience in brand building, content development and digital-first campaign execution. The successful candidate will be entrepreneurial, culturally attuned and digitally fluent with a passion for big ideas that are backed by data and delivered with operational excellence. The ability to think strategically while managing day-to-day execution, solve complex problems creatively and present to senior leadership is essential.

This is a unique opportunity to shape Amazon's brand perception across a diverse, high-growth region, building brand love at scale one insight and one customer connection at a time.

Ideal Candidate

• You have deep local experience of building consumer facing brands in MENA
• You have proven experience in creative development process from a creative agency angle and have worked closely with creatives to deliver on briefs
• You have strong customer focus and can identify consumer insights and analyze data deeply
• You have success developing strongly differentiated positioning and segmentation strategies for consumer products/categories that have met or exceeded business objectives
• You have developed large scale integrated marketing campaigns for highly visible consumer products/brands, worked in regional roles and managed deployment across local teams
• You have qualified and developed best in class creative for regional markets within a global brand framework
• You have proven experience in ATL media strategy planning and execution
• You have proven experience planning and developing digital brand and media campaigns across key channels that support customer engagement
• You can think strategically about an entire product line-up, brand and company to see how all the elements best fit together
• You like getting your hands dirty in day-to-day tasks to get things done
• You are known for rigorous testing, measurement and iteration to improve results continuously

Key job responsibilities

• Develop and execute the image and voice of the Amazon Egypt brand
• Ensure brand consistency of creative and communication assets throughout all marketing channels
• Measure campaign results and optimize current and future campaigns
• Establish and maintain a high level of communication and transparency throughout the organization
• Partner with cross-functional teams to assess where there are message-ready opportunities for products or categories to engage in mass communications to support Amazon's overall communication strategies

A day in the life

No two days will look the same. One moment you’re in a room shaping the next big brand idea; the next you’re deep in the details making sure every asset lands with impact. You thrive at the intersection of creativity and execution, able to zoom out, think big then roll up your sleeves to bring it to life. You’re a natural collaborator, energizing cross-functional teams and turning complexity into clarity. You move fast, own your space and raise the bar while doing it. If you’re someone who brings hustle, heart and high standards, this is your kind of playground.

• 9 years of marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Our inclusive culture

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Required Experience

Required Experience: Director