Head of Arabic Communications

GEMS Corporate Office; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

An educational institution in Dubai seeks a Head of Arabic Communications to lead the Arabic-language PR and content strategy. The ideal candidate will manage Arabic campaigns, engage with media, and ensure messaging resonates culturally. Proven expertise in Arabic PR and strong media relationships are essential for success in this pivotal role.

Qualifications

• Proven experience in Arabic PR and media relations.
• Strong understanding of cultural nuances in Arabic communications.

Responsibilities

• Drive Arabic-language PR and content strategy.
• Develop Arabic PR/media relations strategy across levels.
• Build relationships with Arabic-language media and influencers.

Job description

Purpose

The Head of Arabic Communications drives Arabic-language PR and content strategy for GEMS Education, ensuring messages resonate culturally while aligning with group brand positioning. The role supports schools by providing Arabic campaigns, media engagement, and stakeholder communication.

Key Accountabilities

• Develop Arabic PR and media relations strategy across corporate and school levels.
• Provide Arabic content for school campaigns, press releases, and crisis communications.
• Build strong relationships with Arabic-language media and influencers.
• Collaborate with school leaders and admissions on parent communications.
• Ensure consistency and cultural relevance across Arabic messaging.