GTM Marketing Lead: New Destinations Launch

Etihad Airways; Abu Dhabi; On-site; AED 60,000 - 120,000; Full time

Job summary

A major airline in the United Arab Emirates seeks a Marketing Manager Go to Market to plan and implement strategies for new destinations. The successful candidate will lead integrated marketing campaigns to establish brand presence, manage stakeholder coordination, and oversee campaign performance. The role requires a Bachelor's degree, a minimum of 5 years in marketing, and experience managing budgets and agencies. Candidates should have strong stakeholder management skills. Competitive compensation is offered.

Qualifications

• Minimum of 5 years’ experience in marketing for product launches or destination marketing.
• Proven experience leading multi-market campaigns.
• Experience managing agencies and budgets.

Responsibilities

• Lead planning and delivery of comprehensive GTM launch campaigns.
• Manage media, creative, and activation agencies.
• Monitor performance metrics and evaluate campaign effectiveness.

Skills

Stakeholder management

Marketing strategy

Campaign management

Market research

Education

Bachelor's degree in marketing or related field

Job description

A major airline in the United Arab Emirates seeks a Marketing Manager Go to Market to plan and implement strategies for new destinations. The successful candidate will lead integrated marketing campaigns to establish brand presence, manage stakeholder coordination, and oversee campaign performance. The role requires a Bachelor's degree, a minimum of 5 years in marketing, and experience managing budgets and agencies. Candidates should have strong stakeholder management skills. Competitive compensation is offered.