Growth Marketing Manager

Crypto Banter; Dubai; On-site; AED 120,000 - 150,000; Full time

Job summary

A leading cryptocurrency education platform in Dubai is seeking an experienced Growth Marketer to drive acquisition and community growth. You will optimize campaigns across various platforms, develop high-conversion funnels, and shape the future of financial education. Ideal candidates have over 4 years of experience in growth marketing, proficiency in Google Ads, and strong copywriting skills. Competitive compensation is offered.

Benefits

Competitive compensation

Mission-driven work environment

Autonomy and ownership in projects

Qualifications

• 4+ years in growth or performance marketing for education or community products.
• Hands-on expertise in campaign management and analytics tools.
• Strong copywriting skills with a focus on conversion.

Responsibilities

• Plan and optimize marketing campaigns to drive cohort growth.
• Build high-conversion funnels for courses and workshops.
• Design campaigns to grow the Discord community.

Skills

Growth marketing

Performance marketing

Copywriting

Analytical mindset

Community building

Tools

Google Ads

Meta Ads

GA4

Looker

PostHog

Job description

Overview

About Crypto Banter

Crypto School is a dynamic startup revolutionizing cryptocurrency education for a global audience.

As a key pillar within Crypto Banter, our mission is to transform intimidating blockchain jargon and trading complexity into clear, engaging, and fun learning experiences, enabling students to be successful and profitable on any platforms we promote.

Whether for newbies or experienced crypto investors, Crypto School serves as the most exciting gateway for anyone looking to benefit from the world of crypto.

We’re on a mission to make crypto education accessible through free courses, live workshops, and exclusive communities.

Your role

drive growth at speed—fill cohorts, pack workshops, and scale our paid community.

What Success Looks Like

• Cohort Growth: Consistently hit full capacity (5,000 students) before each start date with a clear acquisition strategy and channel forecast.
• Workshop Scale: Achieve 5x baseline workshop attendance within 90 days.
• Community Expansion: Deliver 1,000 net-new paid Discord members per month while maintaining CAC targets.

What You’ll Do

• Drive Acquisition: Plan, launch, and optimize campaigns across Google, Facebook / Instagram, YouTube, Telegram, and emerging platforms to fill courses and workshops.
• Build High-Conversion Funnels: Develop and refine simple, fast funnels (LPs, Typeforms, UTMs, thank-you pages, calendar invites) that convert.
• Create and Ship Content: Own hooks, creative briefs, and copywriting.
• Write persuasively, move quickly, and deliver results without relying on agencies.
• Leverage Content & Events: Turn host moments and show clips into lead-gen campaigns.
• Execute promotions with precise tracking (UTMs, codes).
• Accelerate Community Growth: Design direct-paid Discord campaigns with compelling offers and urgency.
• Partner with community leads to amplify proof points and social validation.
• Experiment & Optimize: Run A / B tests, analyze data, and apply insights to scale successful strategies.
• Build Playbooks: Create repeatable frameworks and processes that can be scaled across campaigns.

Why Join Us

• Shape the future of financial education and empower millions globally.
• Be part of a mission-driven team that values speed, truth, and student outcomes.
• Thrive in a fast-paced, creative environment with autonomy and ownership.
• Competitive compensation, plus the chance to do meaningful work alongside a team that truly cares.

Requirements

• 4+ years of experience in growth or performance marketing for consumer education, subscription, or community-based products.
• Hands-on expertise in Google Ads and Meta Ads; working knowledge of YouTube, Telegram, and X.
• Proven track record of filling cohorts, scaling workshops, or maximizing webinars with measurable results.
• Strong copywriting ability and rigorous UTM discipline.
• Analytical mindset with fluency in GA4, Looker, PostHog, or similar tools, plus strong spreadsheet skills.
• Bias toward action, comfortable operating in small, fast-moving teams without agency support.

Preferred Qualifications

• Familiarity with crypto and Web3 ecosystems.
• Experience growing Discord communities.
• Exposure to affiliate marketing operations.
• Proficiency in YouTube performance marketing.
• Hands-on experience with PostHog, BigQuery, Looker, or Webflow.