Franchise Hotel - Commercial Director

InterContinental Hotels Group; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading hospitality group in Dubai is seeking a Commercial Director to develop and implement strategies that maximize revenue across all business segments. The ideal candidate will have a bachelor's degree in business or hospitality management with at least 7 years of progressive commercial leadership experience. Responsibilities include driving sales, managing revenue, and leading marketing efforts while ensuring compliance with brand standards. This role offers a competitive salary and a variety of benefits.

Benefits

Competitive salary

Comprehensive benefits package

Qualifications

• Minimum 7 years of progressive commercial leadership experience in a luxury hotel environment.
• Demonstrated success in developing and executing revenue and sales strategies.
• In-depth knowledge of digital marketing and revenue optimization.

Responsibilities

• Develop and implement a comprehensive commercial strategy for the hotel.
• Drive the Sales strategy across corporate and leisure segments.
• Oversee Revenue Management and pricing decisions.

Skills

Analytical skills

Negotiation skills

Decision-making skills

Stakeholder management

Education

Bachelor’s degree in Business, Marketing, or Hospitality Management

Master’s degree

Tools

Opera PMS

Concerto

Business Intelligence tools

Job description

Overview

Join voco™ hotels where every hotel has its unique charm, and our thoughtful hosts create a home away from home. Step by step, we're on a journey towards a sustainable future, treating the planet the same way we do our guests. Seeking individuals with as much character as our vibrant hotels. If you thrive on genuine hospitality, your place is with us at voco™ hotels.

The Commercial Director is responsible for driving the overall commercial strategy of voco Dubai Monaco & voco Dubai Nice, The Heart of Europe, maximizing revenue across all business segments and ensuring strong market positioning. This role oversees Sales, Marketing, Revenue Management and Events to ensure cohesive performance and sustainable business growth.

Day-to-Day

Strategic Leadership

• Develop and implement a comprehensive commercial strategy for both the Hotel and Residences to deliver revenue and profitability objectives.
• Ensure all commercial functions operate cohesively under a unified business vision.
• Identify market trends, competitor activities, and emerging opportunities to strengthen market share.
• Provide commercial insights and recommendations to support long-term strategic decision‑making.

Revenue & Sales Management

• Drive the Sales strategy across corporate, MICE, leisure, and long‑stay segments to achieve and exceed revenue targets.
• Oversee Revenue Management and pricing decisions to ensure optimal business mix and yield.
• Forecast accurately, monitor performance, and implement corrective actions where needed.
• Maintain strong client relationships, ensuring key accounts and partnerships are developed and retained effectively.

Marketing & Communications

• Lead the Marketing and Communications strategy in line with brand standards.
• Maximize brand visibility, reputation, and digital presence in local and international markets.
• Oversee promotional campaigns, public relations, and partnerships to support business objectives.

Team Leadership & Development

• Lead, mentor, and develop a diverse commercial team, creating a culture of accountability, collaboration, and excellence.
• Provide regular coaching, performance reviews, and professional development opportunities.
• Encourage innovation and best practices across commercial functions.

Collaboration & Compliance

• Partner closely with the General Manager and Finance teams to align commercial plans with the broader business strategy.
• Ensure adherence to policies, brand standards, and compliance requirements.
• Represent the property at industry events, client meetings, and networking forums to enhance business visibility.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or Hospitality Management; a Master’s degree is an advantage.
• Minimum 7 years of progressive commercial leadership experience within a luxury or upper‑upscale hotel environment.
• Demonstrated success in developing and executing revenue and sales strategies with measurable results.
• Strong analytical, negotiation, and decision‑making skills.
• Excellent communication and stakeholder management abilities.
• In‑depth knowledge of digital marketing, pricing, distribution, and revenue optimization.
• Familiarity with IHG systems (Opera PMS, Concerto, Business Intelligence tools) preferred.
• Experience in the UAE & GCC market.

Benefits

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life.

We welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. We are an equal opportunity employer and offer opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

So, join us and you’ll become part of our hotel family.