Field Marketing Manager, META Region- Dubai, Hybrid

Boomi; Dubai; On-site; AED 257,000 - 331,000; Full time

Job summary

A fast-growing technology company in Dubai is seeking a Field Marketing Manager to drive demand generation and manage local marketing initiatives. You will collaborate with sales to align strategies, organize events, and localize campaigns. Ideal candidates will have substantial experience in B2B marketing, a proven track record in lead generation, and fluency in English and Arabic. This is a hybrid role with flexible work arrangements.

Qualifications

• Fluency in English and Arabic.
• Proven track record in demand generation and pipeline creation.
• Experience in Field Marketing roles in B2B tech or SaaS.

Responsibilities

• Develop and execute go-to-market plans for Middle East markets.
• Organize local events and activities to drive demand.
• Localize global campaigns and implement Account-Based Marketing strategies.

Skills

B2B marketing

Demand generation

Event planning

Analytical skills

Project management

Communication

Education

Degree level education

Tools

SalesForce

Marketo

Job description

About Boomi and What Makes Us Special

Are you ready to work at a fast-growing company where you can make a difference Boomi aims to make the world a better place by connecting everyone to everything anywhere. Our award-winning intelligent integration and automation platform helps organizations power the future of business. At Boomi youll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems make a real impact and want to be part of building something big. If this sounds like a good fit for you check out or visit ourBoomi Careers page to learn more.

As Boomi continues to expand its presence in the META region we are looking for a dynamic and results-driven Field Marketing Manager to drive demand generation execute impactful marketing initiatives and support our regional growth. This role is perfect for an experienced B2B marketer who thrives in a fast-paced environment understands the nuances of the Middle East market and can seamlessly align marketing strategies with sales objectives. If youre passionate about creating high-impact campaigns building strong partnerships and driving revenue growth wed love to hear from you!

Please also note that this is a hybrid office/remote role where you will work 3 days per week from our Dubai office; and 2 days remotely.

Key Responsibilities:

• Collaborate with local sales leadership to develop implement and execute go-to-market plans for the Middle East markets.
• Organize and execute local events and activities including trade shows industry or third-party events C-level engagements virtual events and workshops to drive demand and pipeline progression.
• Localize global campaigns execute targeted marketing initiatives and implement Account-Based Marketing (ABM) strategies (1:Few) to generate leads and accelerate pipeline growth.
• Manage local partner marketing efforts including engagement with local SIs and coordinating partner marketing plans across the META region.
• Align marketing initiatives with pipeline and revenue objectives.
• Analyze campaign performance to meet new logo and customer expansion targets.
• Support the creation and promotion of local customer references.
• Act as the single point of contact for all marketing activities in the META region.

Essential Requirements:

• Educated to degree level or similar with strong commercial acumen.
• Substantial experience in Field Marketing roles in B2B tech SaaS or Enterprise Software vendor.
• Regional experience in META markets particularly Saudi Arabia and UAE.
• Fluency in English & Arabic
• Proven track record in event planning campaign execution and ABM strategies.
• Demonstrated success in demand generation pipeline creation and revenue growth.
• Strong analytical skills including event ROI measurement and data-driven decision-making.
• Self-starter with excellent event management and project ownership skills.
• Familiarity with sales and marketing automation tools such as SalesForce Marketo or similar adept in closed-loop lead management and reporting.
• Skilled in budget management and resource allocation.
• Strong communication presentation and writing skills.

Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true authentic self. Our team members are our most valuable resources and we look for and encourage diversity in backgrounds thoughts life experiences knowledge and capabilities.

All employment decisions are based on business needs job requirements and individual qualifications.

Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process please submit a request to. This inbox is strictly for accommodations please do not send resumes or general inquiries.

Required Experience:

Manager