Chief Commercial Officer jobs in United Arab Emirates

Chief Commercial Officer – Ultra-Luxury Hospitality & Leisure Group

Location: Dubai

Reports to: Chief Executive Officer (CEO)

A rare opportunity to join one of the world’s most celebrated ultra-luxury hospitality and leisure groups as it undergoes a significant transformation. Backed by a leading international investor and renowned for its award-winning experiential offering, the brand is entering a bold new chapter.

The incoming Chief Commercial Officer (CCO) will play a crucial role in this turnaround: unifying fragmented commercial functions, embedding a data-driven, margin-focused strategy, and accelerating top-line growth across global resorts, private travel, wellness, and world-class culinary experiences.

Based in Dubai, the CCO will lead all revenue-generating areas including sales, marketing, revenue management, and distribution, while safeguarding the soul of one of the world’s most distinctive sustainable luxury brands.

Success will require a commercially rigorous, brand-savvy leader with deep experience in ultra-luxury hospitality or adjacent sectors. A proven record of driving revenue, optimising margins, and transforming commercial teams is essential, as is a strong grasp of high-net-worth guest behaviour and premium market dynamics.

Key Responsibilities

Commercial Strategy & Leadership

• Design and deliver a global commercial strategy aligned to growth ambitions following new private investment.
• Define revenue priorities across key verticals: accommodation, wellness, F&B, yacht, private aviation, and emerging services.
• Establish a unified pricing, distribution, and channel strategy to drive revenue and optimise margins.
• Lead the shift from fragmented, relationship-led sales to a performance-driven, data-backed commercial model.
• Collaborate closely with CEO and CFO to align commercial goals with overall financial strategy.

Revenue Growth & Margin Optimisation

• Drive improvements in total revenue and profitability across all business lines.
• Integrate sales, marketing, reservations, revenue management, and distribution under a cohesive structure.
• Implement dynamic pricing strategies and improve channel mix to maximise ADR, occupancy, and ancillary revenues.
• Enhance customer acquisition and retention with a focus on long-term guest value.
• Identify new markets, partnerships, and product innovations aligned with brand ethos.

Brand Stewardship & Experience Integration

• Safeguard and elevate brand equity while delivering commercially effective strategies.
• Ensure all initiatives remain true to the brand’s sustainability-led and experiential philosophy.
• Partner with resort GMs and operations to incorporate guest insights into commercial planning.
• Oversee global brand marketing, PR, digital, and partnerships – with focus on ultra-HNWI audiences.
• Strengthen storytelling and content strategies to position the brand as a leader in luxury eco-experiences.

Data, Insights & Commercial Innovation

• Build a high-performance commercial analytics function supported by CRM, revenue management, and BI tools.
• Embed predictive analytics and robust performance review processes across all commercial teams.
• Promote continuous innovation across marketing, sales, and digital platforms.
• Explore loyalty concepts and luxury experience enhancements to differentiate competitively.

Stakeholder Management & Investor Alignment

• Act as a key commercial voice to CEO and private equity partners, supporting strategic planning and performance discussions.
• Provide commercial insights for investor engagement and growth initiatives.
• Collaborate with finance leaders on forecasting, scenario planning, and capital allocation for commercial investments.

Leadership & Team Development

• Lead a high-performing global commercial team, including sales, marketing, and revenue leaders.
• Build a culture of accountability, customer-centricity, and commercial excellence.
• Strengthen integration across commercial, finance, and operations to ensure cross-functional alignment.

Expected Outcomes

• Improved top-line revenue and EBITDA margins across all business lines.
• Stronger ADR, occupancy, and ancillary revenues without diluting brand exclusivity.
• A data-driven, agile commercial function aligned with strategic and financial goals.
• Greater market share among ultra-high-net-worth clientele.

Candidate Requirements

Experience

• Senior commercial leadership experience in ultra-luxury hospitality, premium travel, or adjacent high-value sectors.
• Proven success in driving revenue growth and profit improvement across complex, global portfolios.
• Strong background in brand stewardship, luxury marketing, and customer experience strategy.
• Demonstrated ability to transform siloed or fragmented teams into integrated, high-performing units.
• Deep understanding of high-end guest behaviour and global luxury market dynamics.

Qualifications

• Bachelor’s degree in Business, Marketing, Hospitality, or related field.
• MBA or other advanced qualification highly desirable.

Leadership Attributes

• Visionary yet commercially disciplined; capable of balancing brand integrity with commercial performance.
• Confident brand ambassador and storyteller with strong communication skills.
• Analytical, data-oriented mindset with a pragmatic approach to problem-solving.
• Strong interpersonal and influencing skills to align stakeholders around a shared vision.
• Resilient, adaptable, and energised by leading through change in dynamic environments.

Fair Hiring Practices

This organisation is actively building an inclusive leadership team and welcomes candidates from all backgrounds. We value diverse perspectives and are committed to creating environments where everyone can thrive. Reasonable adjustments can be made during the recruitment process to ensure accessibility for all.

Confidentiality

While all searches maintain discretion, this role is currently confidential. If you are a CCO or equivalent, with relevant experience and interest in learning more, please reach out to George Berry to sign an NDA and explore the details of this exciting leadership opportunity.

I look forward to connecting.