Field Marketing Manager

Carta; Abu Dhabi; On-site; AED 257,000 - 331,000; Full time

Job summary

A leading tech company is looking for a Regional Marketing Manager to establish its presence in the Middle East. You will lead local marketing initiatives, manage budgets, and monitor performance of campaigns to drive business growth. With over 5 years of B2B marketing experience, you should be skilled in localizing content for diverse audiences and effectively executing events. The role embraces collaboration across teams and a keen understanding of the regional market.

Qualifications

• 5+ years of experience in B2B marketing, preferably in SaaS or fintech.
• Proven track record in marketing campaigns with measurable impact.
• Strong organizational skills to manage multiple projects and budgets.

Responsibilities

• Lead planning and execution of marketing events in the region.
• Localize digital campaigns and content for local audiences.
• Manage and oversee the regional marketing budget.

Skills

B2B marketing experience

Field marketing

Event execution

Cross-functional collaboration

Analytical skills

Tools

Salesforce

Marketo

Google Analytics

Job description

Carta connects founders, investors, and limited partners through world‑class software, purpose‑built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.

Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.

Together, Carta is creating the end‑to‑end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that – it’s a new category of software to make private markets look more like public markets – a connected ERP for private capital.

The Problems You’ll Solve

• Plan and Run Regional Events: Lead the planning and execution of Carta‑hosted and partnered events, including citywide conferences, roundtables and networking events. Manage end‑to‑end event logistics, audience outreach, and post‑event engagement to drive awareness and pipeline impact.
• Localize Digital Campaigns & Content: Work with the regional HQ team to tailor and deploy digital campaigns for local audiences including paid and organic channels. Help adapt content to the regional context, ensuring relevance to local founders, investors, and ecosystem stakeholders.
• Activate Targeted Marketing Plays: Collaborate with the Integrated Marketing & Sales teams to execute 1:1 and 1:few ABM tactics that reach priority accounts in the region.
• Manage Regional Marketing Budget: Oversee the regional marketing budget for the Middle East, ensuring spend aligns with pipeline goals, local opportunities, and broader regional marketing strategy.
• Measure and Optimize Performance: Track and analyze the performance of all campaigns and events, providing insights and recommendations to continually improve reach, engagement, and conversion.

The Impact You’ll Have

You’ll be instrumental in establishing Carta’s footprint in the Middle East – elevating our brand within the startup and investor community, localizing global initiatives for maximum regional impact, and driving measurable business growth through localized marketing execution.

About You

• 5+ years of experience in B2B marketing, preferably in SaaS, fintech, or the startup/VC/PE ecosystem.
• Proven track record in field marketing, event execution, or integrated campaigns with measurable business impact.
• Ability to localize content and messaging for different audience segments and cultural contexts.
• Experience collaborating cross‑functionally with sales, marketing, and partnerships.
• Strong organizational skills to manage multiple projects and budgets concurrently.
• Excellent written and verbal communication skills.
• Comfortable with analytics and tools like Salesforce, Marketo, Google Analytics, or equivalents.
• Deep interest in the private markets in the Middle East.

Disclosures

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
• Please note that all official communications from us will come from an @carta.com or @carta‑external.com domain. Report any contact from unapproved domains to [e-mail].