Executive Assistant - Marketing Projects

GALADARI BROTHERS CO. L.L.C; United Arab Emirates; On-site; AED 25,000 - 35,000; Full time

Job summary

A leading UAE-based company is seeking an experienced Project Manager to coordinate marketing initiatives and execute high-level project plans. Responsibilities include overseeing budgets, managing executive communications, and analyzing campaign performance. Candidates should have a degree in marketing and 4-7 years of relevant experience, particularly in loyalty programs or project management. The role requires strong organizational skills and an understanding of digital marketing channels.

Qualifications

• 4-7 years in marketing, PR, or project management.
• Experience with loyalty programs preferred.
• Strong understanding of brand positioning and consumer behavior.

Responsibilities

• Coordinate project plans and ensure alignment with goals.
• Support executive communication for high-priority projects.
• Monitor marketing campaigns and analyze performance metrics.

Skills

Project Management

Budget Management

Marketing Strategy

Digital Marketing

Communication

Stakeholder Management

Analysis

Education

Bachelor's degree in Marketing or related field

Master's degree / Project Management certification

Tools

CRM systems

Analytics tools

Social media platforms

Job description

Key Job Responsibilities

• Executive-Level Project Coordination and Planning: Collaborate with senior project managers to develop, maintain, and execute high-level project plans, timelines, and schedules.
• Oversee project milestones to ensure they align with strategic goals and are completed within set deadlines.
• Coordinate with cross-functional teams (creative, digital, content) and external vendors or agencies on high-visibility projects.
• Executive Support for Group CMO: Serve as the primary point of contact for the GCMO and key MarCom projects and initiatives, managing complex schedules, high-priority meetings, and executive correspondence.
• Develop briefing materials for the GCMO, including strategic agendas, key insights, and project updates.
• Coordinate executive communications, oversee follow-ups, and ensure the GCMO’s priorities are managed effectively.
• Assist in preparing high-level presentations, reports, and materials for executive meetings and board presentations.
• Track the GCMO’s strategic priorities and action items, ensuring timely completion and alignment with company objectives.
• Handle confidential and sensitive information with discretion.
• Budget, Project and Resource Management: Monitor budgets for key projects and the loyalty program, providing regular updates to the GCMO and project managers on budget adherence and risks.
• Oversee resource allocation for high-priority projects, including staffing, materials, and vendor management.
• Support in sourcing vendors and managing procurement paperwork.
• Facilitate the approval process for invoices, purchase orders, and other financial documentation.
• Develop detailed project plans, timelines, and budgets.
• Ensure timely delivery of campaign assets and monitor post-launch performance.
• Executive Communication and Stakeholder Management: Act as a liaison between the GCMO, project teams, and stakeholders, ensuring clear communication and alignment on project objectives and updates.
• Organize and facilitate meetings, track action items, and coordinate follow-ups with stakeholders.
• Documentation and Reporting: Oversee the maintenance of accurate and up-to-date project documentation, including high-level briefs, schedules, budgets, and reports.
• Develop and deliver executive project reports and presentations, communicating progress, challenges, and key performance metrics.
• Contribute to lessons learned and best practices documentation to support continuous improvement.
• Quality Assurance and Compliance: Ensure all high-visibility project and loyalty program deliverables meet brand standards, quality guidelines, and legal compliance.
• Conduct quality assurance reviews on campaign materials and loyalty program communications.
• Proactively identify and resolve issues affecting project quality or timelines, providing recommendations to GCMO.
• Marketing, Event & Communications Support: Assist in planning, coordinating, and executing all marketing and communications initiatives.
• Monitor and ensure alignment with brand guidelines across campaigns, platforms, and assets.
• Draft, edit, and manage content for internal and external communications, including press releases, newsletters, media kits, executive memos, speeches, and presentations.
• Track campaign performance, analyze metrics, and prepare reports for review.
• Assist in organizing internal and external events, product launches, or brand activations.
• Coordinate logistics, vendor management, and post-event analysis.
• Support internal communications campaigns aimed at enhancing employee engagement and brand culture.
• Coordinate recognition programs, surveys, or awareness initiatives tied to marketing.
• Marketing Campaign Development: Contribute to the planning and execution of multi-channel marketing campaigns, including digital, social media, email, and in-store promotions.
• Coordinate with creative teams to develop compelling visuals, copy, and content that resonates with target audiences.
• Monitor and assess campaign performance, reporting on KPIs and suggesting adjustments to optimize results.
• Loyalty Program & Benefits Support: Support the development, implementation and launch of the company’s loyalty program.
• Liaise with partners, tech vendors, internal teams and external agencies to manage reward mechanisms, user engagement, platform performance, and ensure timely and successful execution.
• Monitor the effectiveness of the loyalty program and benefits initiatives, providing regular updates and recommendations for improvement.
• Oversee communication strategy related to customer benefits and engagement.
• Creative Coordination: Manage the creative production process, including briefs, timelines, reviews, and approvals.
• Collaborate closely with graphic designers, copywriters, and content creators.
• Ensure all creative output supports brand strategy and campaign goals.
• Organize and maintain an up-to-date digital asset library.
• Trend & Competitive Monitoring: Stay updated on industry trends, competitor campaigns, and consumer insights.
• Share regular updates and intelligence to inform strategy.
• Digital Marketing & Campaigning: Support the creation and execution of digital marketing campaigns across social media, email, website, and other digital platforms.
• Collaborate with the digital marketing teams to create high-quality engaging content tailored to each platform, optimize campaigns, and monitor performance metrics.
• Analyze digital campaign results to optimize reach, providing insights and recommendations for future improvement.
• Brand Performance Analysis & Reporting: Monitor key brand metrics, such as market share, brand awareness, and consumer sentiment, to evaluate brand performance.
• Prepare regular reports on marketing activities, PR impact, campaign performance, and event success, providing actionable insights.
• Conduct competitor analysis to assess market positioning and identify areas for differentiation.
• Special Projects & Ad Hoc Support: Provide project management support for new strategic initiatives driven by the GCMO, such as rebradning efforts, event planning, or internal training programs.
• Contribute ideas and insights for continuous improvement within the MarCom department, supporting a culture of innovation and excellence.

Education Qualification, Work Experience & Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree or additional certifications in Project Management (e.g., PMP) is advantageous.
• 4 - 7 years of experience in marketing, PR, or project management role within a corporate or agency setting. Experience in loyalty programs or CRM systems is preferred.
• Strong understanding of brand positioning, consumer behavior, and market research.
• Excellent written and verbal communication and interpersonal skills, with attention to detail and with the ability to work effectively with internal and external stakeholders.
• Familiarity with digital marketing channels and tools (e.g., social media platforms, email marketing software, analytics tools).
• Organizational and time management skills with the ability to handle multiple projects simultaneously.