DTC Creative Strategist for Ecommerce Company (Remote)

Paired; Remote; AED 257,000 - 331,000; Full time

Job summary

A fast-growing DTC brand in the United Arab Emirates is seeking a skilled Creative Strategist. In this role, you'll oversee end-to-end creative strategy for products including supplements and pet health items. Responsibilities include developing compelling ad creatives, scripting various formats, and participating in cross-functional collaboration. The ideal candidate has a strong background in performance marketing, experience with Meta Ads Manager, and can transform data insights into impactful creative. This position offers a competitive salary, flexible hours, and a work-from-anywhere environment.

Benefits

Competitive Salary

Flexible Hours

Work from Anywhere

Qualifications

• 3–7+ years of experience in DTC eCommerce, performance marketing, or creative strategy.
• Proven experience driving growth through paid media creative.
• Deep understanding of Meta and TikTok creative best practices.

Responsibilities

• Own end-to-end creative strategy for various hero SKUs.
• Develop and lead multi-SKU ad creative across the customer journey.
• Craft and test messaging angles that drive conversions.

Skills

Performance marketing

Creative scripting

Conversion optimization

Ecommerce trends understanding

Data analysis

Tools

Meta Ads Manager

Job description

Our client is a fast‑growing DTC brand, looking for a high‑performance Creative Strategist who lives and breathes performance marketing. If you understand what makes a scroll‑stopper convert, love scripting hooks that hit, and can direct UGC, statics, and motion assets with strategic precision, we want to talk.

What You’ll Do

As our Creative Strategist, you’ll own end‑to‑end creative strategy for our hero SKUs — including pet health products, hair loss products, supplements, and accessories.

You’ll turn insights into thumb‑stopping, revenue‑driving creative across Meta, YouTube, and more.

Core Responsibilities

• Develop and lead multi‑SKU ad creative across the customer journey
• Craft and test messaging angles, formats, and frameworks that drive conversions
• Use customer reviews, performance data, and market trends to prioritize concepts

Scripting & Concepting

• Regularly script the following:
  • VSLs (Video Sales Letters)
  • UGC and VO‑led ads
  • Short‑form scripts and hooks
  • Static ad copy/concepts
  • Motion briefs (GIFs, animations)
• Ensure each concept is emotionally resonant, platform‑native, and conversion‑optimized

Review & Feedback Loop

• Participate in review rounds with our in‑house producer/editor team
• Provide clear, constructive feedback to elevate quality and align with brand tone

Cross‑functional Collaboration

• Join weekly syncs with our internal creative and growth team
• Collaborate on creator casting and brief development (we use Insense)
• Recommend and help iterate on workflow improvements and testing strategy

Success Looks Like

• Consistent delivery of high‑impact creative that boosts ROAS
• Strong understanding of ecommerce trends, ad psychology, and performance hooks
• Ability to work fast without sacrificing polish
• Willingness to go above and beyond during campaign pushes or launches

Toolkit

• You’ve developed creative for DTC brands in wellness, personal care, pet, or similar spaces
• Familiarity with Meta Ads Manager data or know how to read performance feedback
• You can script, concept, and brief editors or animators
• Not afraid to jump on Slack or join calls — communication matters here

Deliverables & Compensation

• 11 scripts per week (Statics, Elevenlabs/UGC, Iterations, VSLs)
• Flexibility for fast scale‑up if we hit a groove
• Open to creative tests before long‑term scope agreement

Work from Anywhere

Competitive Salary

Flexible Hours

Requirements

• 3–7+ years of experience in DTC eCommerce, performance marketing, or creative strategy
• Proven experience driving growth through paid media creative
• Deep understanding of Meta and TikTok creative best practices
• Strong grasp of eCommerce metrics: CAC, LTV, AOV, ROAS, MER
• Ability to turn data and insights into actionable creative direction
• Experience writing emotionally resonant copy
• Experience in guiding creative teams