Digital Marketing & Social Media Executive

Mövenpick Hotels & Resorts; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading global hospitality brand in Dubai is seeking a Digital Marketing & Social Media Executive. This role is pivotal in enhancing the hotel's brand equity and managing compelling social media content. The ideal candidate will have experience in marketing, strong communication skills, and familiarity with digital tools such as Canva and Excel. They will develop strategies to improve engagement and drive revenue across services, while maintaining strong relationships with internal teams. This position offers a unique opportunity to grow in a dynamic environment.

Benefits

Exclusive benefits

Qualifications

• Experience in marketing, communications, or graphic design, preferably in hospitality.
• Strong understanding of social media marketing and brand promotion.
• Ability to analyze campaign performance and adjust strategies.

Responsibilities

• Create and manage content across social media platforms effectively.
• Develop a social media content calendar to align with marketing plans.
• Monitor social media trends and make recommendations for improvement.
• Execute digital marketing campaigns to support hotel services.

Skills

Social media management

Content creation

Analytical skills

Communication skills

Education

Tertiary qualifications in Marketing or Communications

Tools

Word

Canva

Excel

Job description

Company Description

Join us at Accor, where life pulses with passion! As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, you will be able to truly find yourself, and they all share a common ambition: to keep innovating and challenging the status‑quo.

By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart. You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world! You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.

Hospitality is a work of heart

Join us and become a Heartist. We are Heartists. “Heartist” describes both our culture and who we are. Everything we do comes from the heart, and we’re experts in what we do. Generous, attentive, and free, we ensure that everyone can come as they are, and feel like they belong. As one big team, we know that only together can we do amazing things! We believe that the world is more welcoming when we’re connected. So that we see what we have in common, instead of what sets us apart.

Life in Movenpick

The Place to Savour Life – We believe true hospitality is about turning small gestures into heartwarming moments. We enable our guests to savour the flavour of life, balancing small indulgence with what’s good for them—and good for the world.

Job Description

The Role

Under the supervision of the Cluster Marketing and Communications Manager, the Digital Marketing & Social Media Executive undertakes the responsibilities of increasing the equity of the hotel and brand through all communications, products and partnerships and using Accor and Brand platforms and tools to drive revenue for rooms and all hotel outlets and services. The Digital Marketing & Social Media Executive designs and executes the artwork of all hotel publications and promotional materials, both local and overseas.

Key Responsibilities

• Create, publish and manage compelling content (text, images, video) across all social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.) that reflects the hotel’s brand, voice and campaigns.
• Develop and maintain a monthly social media content calendar aligned with the hotel’s marketing plan, promotions, F&B offers, events and seasonal campaigns.
• Monitor social media trends, platform updates and competitor activity in the hospitality sector; make recommendations to improve performance and engagement.
• Assist in the execution of digital marketing campaigns (paid social, display, email, SEO/SEM) to support rooms, F&B, spa, MICE and other outlets.
• Collaborate with internal teams (Rooms, F&B, Events, Guest Relations) and external agencies/creatives to produce high‑quality digital assets (videos, graphics, photography) within brand guidelines.
• Manage community engagement: respond to comments, messages, reviews on social media, and elevate issues as required.
• Monitor and report on key performance indicators (KPIs) such as engagement rate, follower growth, website traffic from social media, conversion to bookings, email open/click‑through, campaign ROI.
• Ensure the hotel’s website, online listings and OTA content are up to date, optimised and aligned with brand messaging and promotions.
• Work with revenue management and distribution teams to ensure digital channels support direct bookings and rate parity.
• Maintain a digital asset library: organise, tag and archive photos, videos, campaign files and ensure accessibility for team use.
• Stay current with digital marketing tools, social media scheduling platforms, analytics tools and best practices in the hospitality industry.

Generic Aspects On Hygiene / Personal Safety / Environment / Confidentiality

• Ensure proper care of all equipment and furniture entrusted for Heartists use.
• Be well‑familiar with the hotel’s policies and procedures, well‑acquainted with the physical layout of the hotel and its premises and knowledgeable of the hotel’s emergency procedures in regard to fire, medical, bomb threat, black‑out and evacuation.
• Knows the safety regulations and ensures their application & ensures the safety of people and property in the hotel.
• Respects and ensures respect of the hotel’s commitments to the "Environment Charter" of sustainability program (saving energy, recycling, sorting waste etc).
• Understands and strictly adheres to the Rules & Regulations established in the Heartists Handbook and the hotel’s policy on Fire, Hygiene, Health and Safety.
• Ensure that confidential records and other confidential information are properly safeguarded and are not removed from the office.
• Does not disclose any financial information or any other information of the Accor Hotels.

Qualifications

• Tertiary qualifications in Marketing, Communications or Digital Marketing would be advantageous.
• Proven experience in the area of Communication, Marketing and Graphic Design, preferably in the hotel industry.
• Strong understanding of Marketing principles in relation to social media, brand and campaign promotion and design.
• Excellent communication skills – written & verbal, proficient in Word, Canva and Excel and any other appropriate programs.
• Analytical skills to evaluate campaign performance and adjust strategies as needed.
• Demonstrable ability to multitask and meet deadlines.
• Good ability to organise and prioritise tasks.
• Proactive attitude with the ability to manage varied tasks and projects simultaneously.