Digital Marketing (Social Media Executive)

Ultiwiseconsult; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading digital marketing agency in Dubai is seeking a Social Media Executive to manage social media channels and create engaging content. The ideal candidate should have a Bachelor's degree in Marketing or Communications and 2–4 years of experience in social media management. Key responsibilities include developing social media strategies, engaging with online communities, and managing influencer relationships. This role offers a dynamic work environment with opportunities for creativity.

Qualifications

• 2–4 years of experience in social media management.
• Strong understanding of organic and paid social media.
• Skilled in content creation, with design/video editing skills a plus.

Responsibilities

• Manage day-to-day operations of brand social media channels.
• Write engaging on-brand copy for posts and campaigns.
• Support paid social campaigns and track their performance.
• Identify and engage with influencers for marketing.
• Monitor and respond to online community interactions.

Skills

Social Media Management

Content Creation

Influencer Marketing

Community Management

Data Analysis

Copywriting

Education

Bachelor’s degree in Marketing or Communications

Tools

Meta Business Suite

Hootsuite

Sprinklr

Job description

Job Description: Digital Marketing (Social Media Executive)

Overview

This role requires a well‑rounded understanding of paid and organic social media, content creation, influencer partnerships, community management, and CRM integration. The ideal candidate should be both strategic and hands‑on, with the ability to drive engagement, brand awareness, and measurable business results across social channels.

Key Responsibilities

1. Social Media Strategy & Execution
   • Manage day‑to‑day operations of brand social media channels (Instagram, TikTok, Facebook, etc.).
   • Plan and schedule content calendars, ensuring alignment with brand and campaign objectives.
   • Collaborate with cross‑functional teams (design, retail, e‑commerce) to ensure an integrated omnichannel approach where applicable.
2. Content Creation, Copywriting & Trends
   • Write engaging and on‑brand copy for posts, captions, stories, and campaigns.
   • Develop compelling storytelling tailored to different audiences and platforms.
   • Spot and evaluate emerging social media trends, formats, and cultural conversations.
   • Translate trends into actionable creative content ideas that resonate with GCC audiences.
   • Repurpose global assets into locally relevant, trend‑driven content.
3. Paid Social & Boosting
   • Support setup, monitoring, and optimization of paid social campaigns across Meta, TikTok, and other platforms.
   • Work with the performance marketing team to execute dark ads, boosting strategies, and A/B testing.
   • Track and report on campaign performance, ROI, and audience growth.
4. Influencer Marketing & Partnerships
   • Identify, engage, and manage relationships with influencers and content creators.
   • Support influencer campaign execution, contract negotiations, and performance tracking.
   • Leverage influencer content for brand amplification across channels.
5. Community Management
   • Monitor and engage with online communities, responding to customer queries and comments in a timely, brand‑appropriate manner.
   • Proactively grow and nurture online communities, fostering advocacy and loyalty.
   • Escalate customer service issues when required.
6. CRM Integration
   • Collaborate with the CRM team to integrate social media efforts with customer journeys.
   • Support database growth through lead‑gen campaigns and social‑to‑CRM initiatives.
   • Use CRM insights to tailor messaging and content strategies.
   • Schedule Whatsapp comms, SMSs through CRM tools available.
7. Reporting & Analytics
   • Track KPIs across social channels (reach, engagement, follower growth, conversions).
   • Deliver monthly performance reports with actionable insights.
   • Benchmark against competitors and industry trends.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of experience in social media management (agency or brand‑side).
• Strong understanding of both organic and paid social media.
• Familiarity with influencer marketing, community building, and CRM systems.
• Skilled in content creation (basic design/video editing skills a plus).
• Proficiency in scheduling tools (e.g., Later, Hootsuite, Sprinklr, or Meta Business Suite).
• Strong copywriting and storytelling skills.
• Data‑driven mindset with ability to interpret analytics.
• Passion for digital culture, trends, and emerging platforms.