Digital Marketing Lead

AGS Security Management; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading security services company in Dubai is seeking a Digital Marketing Lead. The candidate should have a minimum of 5 years in digital marketing, extensive SEMrush and HubSpot expertise, and a proven ability in SEO and paid advertising. This senior role requires strong autonomy, showcasing measurable results in lead generation and ROI. Note: It is an on-site position with night shifts aligned with U.S. time zones. Candidates must be available to start immediately in Dubai.

Qualifications

• 5+ years of professional digital marketing experience.
• 5+ years of hands-on SEMrush experience.
• Proven success in SEO, paid advertising, email marketing, and lead generation.

Responsibilities

• Own the digital marketing strategy and execution.
• Manage SEMrush for keyword research and SEO audits.
• Lead budget management focusing on ROI.

Skills

SEO & Local SEO

Google Ads

Email marketing & automation

HubSpot CRM

Conversion optimization

SEMrush

Tools

Google Analytics

SEMrush

HubSpot

Job description

Role: Digital Marketing Lead

Location: Dubai, United Arab Emirates (On-site)

Job Type: Full-time | Night Shift (aligned with Los Angeles working hours)

We are a fast-growing Security Services company building a strong marketing operations hub in Dubai to support our U.S. market. We are seeking a senior-level Digital Marketing Lead with proven, measurable results in lead generation, SEO, paid advertising, and lifecycle marketing.

This role is built for professionals who own strategy, execute at a high level, and deliver ROI. This is not a training role and not suitable for junior marketers.

What You Will Own

• Full ownership of digital marketing strategy and execution
• Daily use of SEMrush for:
  • Advanced keyword research
  • Competitor analysis
  • Technical SEO audits
  • Rank tracking and performance reporting
• Management and optimization of:
  • Google Ads
  • Meta (Facebook & Instagram) Ads
• Email marketing strategy and execution (nurture sequences, campaigns, automation)
• CRM management using HubSpot, including:
  • Lead tracking and segmentation
  • Automation workflows
  • Pipeline and attribution setup
• Local SEO and Google Business Profile growth
• Conversion optimization across websites, funnels, and forms
• Budget management with a strong focus on ROI
• Performance reporting with clear, actionable insights

You will have decision-making authority and operate with minimal micromanagement.

This Role Is Not For

• Entry-level or junior marketers
• Candidates without SEMrush expertise
• Social-media-only specialists
• Applicants without email marketing or CRM experience
• Applicants unable to show real results

To be considered, include:

• Total years of digital marketing experience
• Years using SEMrush
• Experience with Email Marketing & HubSpot CRM
• Brief examples of results achieved (metrics required)

Applications that do not meet the above criteria will not be reviewed.

Why This Role

• Senior-level ownership and autonomy
• Long-term growth opportunity
• Real budgets and realistic expectations
• Direct impact on company growth

Skills

Required Experience (Non-Negotiable)

• 5+ years of professional digital marketing experience
• 5+ years of hands-on SEMrush experience
• Proven success in:
  • SEO & Local SEO
  • Paid advertising (Google & Meta)
  • Email marketing & automation
  • Lead generation for service-based businesses
• Strong experience with HubSpot CRM, including workflows and reporting
• Strong knowledge of:
  • Google Analytics & conversion tracking
  • Pixels, tags, and attribution
  • Funnels, landing pages, and CRO
• Ability to provide case studies or performance metrics
• Experience in security guard services, government contracting, or services marketing is an advantage
• Ability to work night shift aligned with U.S. (Los Angeles) operations
• This is an on-site role, and candidates who can join immediately must be in Dubai, United Arab Emirates