Digital Marketing Lead

Zayed National Museum | متحف زايد الوطني; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading cultural institution in Abu Dhabi is seeking a Digital Marketing Lead to execute and deliver its digital marketing strategy. This role focuses on influencer management, content production, and digital campaign management. Ideal candidates should have 5 to 7 years of experience in digital marketing within cultural contexts and possess a bachelor's degree in a related field. The position offers opportunities to innovate and optimize the museum's digital presence while aligning with its core values.

Qualifications

• 5 to 7 years of experience in digital marketing, preferably within museums, cultural and tourism.
• Proven experience working with agencies and managing multiple digital workstreams simultaneously.
• Experience in influencer and celebrity management.

Responsibilities

• Manage influencers and celebrities via appointed agencies.
• Lead end-to-end production of photo and video assets.
• Support paid media strategy and execution.
• Lead end-to-end digital campaign delivery.
• Support social media strategy and daily operations.

Skills

Digital marketing

Influencer management

Campaign management

Photography and videography

Social media strategy

Education

Bachelor’s degree in Marketing or related field

Job description

Zayed National Museum is located at the heart of Saadiyat Cultural District Abu Dhabi. The national museum of the United Arab Emirates celebrates the rich history, culture and stories of its people from ancient times to modern day. It tells the story of the UAE’s Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan, whose enduring example still guides the nation and its people today.

Through its exhibitions, research and public programmes, Zayed National Museum explores the origins of Sheikh Zayed’s values and their lasting influence on the country he founded. Renowned for his wisdom and humility, his life was defined by his deep devotion to his Islamic faith, determined leadership and unshakeable belief in the power of unity. The museum celebrates his timeless values and his unwavering commitment to openness, knowledge and education, all embedded within a deep understanding of Emirati culture and history.

As a cultural institution dedicated to knowledge and inclusive public engagement, Zayed National Museum builds on the long-standing role of the UAE as a global meeting place and a vibrant centre for the exchange of ideas. It aims to provide visitors with a welcoming, informative and unique experience that honours the legacy of Sheikh Zayed and his lifelong commitment to preserving the rich culture and heritage of the UAE and its people.

Job Purpose

• The Digital Marketing Lead supports the Digital Marketing Section Head in implementing and delivering the museum’s digital marketing strategy across all digital verticals. The role has a strong executional and project leadership focus, with particular emphasis on influencer and celebrity management, photography and videography production, campaign and paid media management, and cross-channel digital delivery.
• The role ensures that digital initiatives are delivered to a high standard, aligned with the museum’s brand, narrative, policies and KPIs, while supporting continuous optimisation, innovation and collaboration across the wider Marketing and Communications team.

Responsibilities

• Influencer and Celebrity Management: Manage influencers and celebrities via appointed agencies, ensuring brand alignment, compliance, campaign delivery, and performance reporting
• Photography, Videography and Production Management: Lead end-to-end production of photo and video assets, manage suppliers, ensure quality delivery, and oversee digital asset governance across the museum
• Digital Paid Media: Support paid media strategy and execution with agencies, including briefing, optimisation, budget pacing, performance tracking, and reporting
• Campaign Management: Lead end-to-end digital campaign delivery across owned, paid, and earned channels, coordinating stakeholders, optimising performance, and contributing to insights and reporting
• Social Media: Support social media strategy, daily operations, content governance, creative development, performance review, and optimisation across platforms
• Website and App Content placed Optimisation: Support content optimisation and updates across website and app based on performance data, userẹlu Behavior, and campaign needs
• CRM and Digital Engagement: Support CRM planning and execution, including audience-led campaigns and bilingual email content development
• Digital Signage and Surveysavig la L: Support digital signage content and digital survey creation, deployment, and analyisi
• Reporting: Contribute to cross-channel digital marketing reporting/owl insights dashboards, and reporting platform development
• Additional and Innovationvimento Focissons Responsibilities: Support digital innovation initiatives, pilot projects, workflow optimisation, and the use of AI tools in line with the museum’s digital roadmap
• Administrative and Management Responsibilities:860Support RFPs, agency onboarding, budget and KPI tracking, timelines, approvals, documentation, and governance processes

Required Qualifications and Experience

• Bachelor’s degree in Marketing, Digital Marketing, Communications or a related field
• 5 to 7 years of experience in digital marketing, preferably within museums, cultural and tourism
• Proven experience working with agencies and managing multiple digital workstreams simultaneously
• Experience sard supporting campaigns, content production and paid media delivery
• Experience in influencer and celebretly shall Management