Digital Marketing Executive

Al Naboodah Group; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading marketing firm in Dubai is seeking a Digital Marketing Executive. The role includes planning and executing paid media campaigns, conducting keyword research, and analyzing performance metrics. Candidates should have 2–4 years of experience in managing digital advertising campaigns and be proficient with tools like Meta Ads Manager and Google Analytics. This position offers an exciting opportunity to work in a dynamic environment and collaborate on innovative marketing strategies.

Qualifications

• 2–4 years of experience managing paid advertising campaigns across digital platforms.
• Strong understanding of digital marketing funnels and conversion optimization.
• Hands-on experience with key digital tools.

Responsibilities

• Plan, execute, and optimize paid media campaigns across all channels.
• Conduct keyword research and competitor analysis.
• Track and report on key metrics to measure success.

Skills

Paid media campaign management

Audience targeting

Data analysis

Creative thinking

Tools

Meta Ads Manager

Google Ads

Google Analytics

Job description

Digital Marketing Executive Jobs in Dubai, UAE

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across all major digital and social media channels.
• Conduct keyword research and competitor analysis to enhance campaign performance.
• Track, analyze, and report on key metrics (CTR, CPC, CPA, ROAS, conversions, etc.) to measure success.
• Implement A/B testing to optimize ad creatives, targeting, and messaging.
• Support SEO initiatives and website performance improvements to enhance online visibility.
• Manage and monitor tracking pixels, UTM parameters, and analytics tools (Google Analytics, Meta Pixel, etc.)
• Stay up to date with the latest digital trends, ad formats, tools, and best practices across platforms.
• Collaborate with the creative, content, and brand teams to deliver cohesive digital campaigns.
• Assist in planning and executing integrated marketing strategies across owned, paid, and earned channels.

Requirements

• 2–4 years of experience managing paid advertising campaigns across multiple digital platforms.
• Strong understanding of digital marketing funnels, audience targeting, performance metrics, and conversion optimization.
• Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, and other key digital tools.
• Data-driven mindset with the ability to interpret insights and recommend improvements.
• Creative thinker with excellent attention to detail and a passion for innovation.