Digital Marketing Executive

Sharaf DG; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading technology retailer in Dubai is looking for a Digital Marketing Specialist to lead B2C and B2B campaigns. The role involves handling SEO, social media marketing, and managing paid campaigns across various platforms. Candidates should have over 3 years of experience in digital marketing and be bilingual in English and Arabic. This position offers the opportunity to work on innovative marketing strategies in a dynamic environment.

Qualifications

• 3+ years of experience in digital campaigns and paid campaigns.
• Experience running campaigns across paid digital and social channels.
• Strong ability to build models and reports using data-driven insights.

Responsibilities

• Drive lead generation campaigns using digital marketing components.
• Optimize social media paid campaigns to minimize cost per click.
• Coordinate with design creators to execute content-driven campaigns.

Skills

Lead generation

Digital marketing

Social media marketing

Bilingual (English & Arabic)

Tools

Google Analytics

Adwords

Marketing automation tools

Job description

1. B2C and B2B Lead generation using aspects of Digital Marketing components such as SEO, Social media marketing and ads
management, Email marketing, WhatsApp API and SMS marketing, SEM (Search Engine Marketing).
2. Should have experience in driving Lead generation campaigns, social reach activities in LinkedIn, Ad copy, Bidding strategy, LinkedIn ads, Google ads
3. Social media paid campaigns and optimization to minimize cost per click, Lead generating campaigns
4. Landing page creation / Optimization.
5. Keyword research, Identifying qualified keywords, Targeted keyword ranking improvement, using On-page & Off-page SEO strategy.
6. Coordinate with design creators (inhouse staff and agencies ) and execute content-driven campaigns.
7. Bilingual (English & Arabic) is a plus.



Requirements

• 1. Content creation skills
  
• 2. Job Location: Dubai, UAE
  
• 3. 3+ years of experience in digital campaigns, events, demand generation and hands-on execution of paid campaigns (Must)
  
• 4. English & Arabic ( bilingual )
  
• 5. Experience running campaigns across paid digital and social channels. (Adwords, Display, Facebook, LinkedIn, Twitter)
  
• 6. Knowledge of digital marketing including SEO, social media marketing, email marketing, marketing automation, marketing analytics and CRM tools such as Google Analytics
  
• 7. Strong ability to build models and reports, study performance metrics across the entire funnel, and use data-driven insights to deliver results.