Customer Relationship Management Manager

Al Marwan Real Estate; Sharjah; On-site; AED 180,000 - 240,000; Full time

Job summary

A real estate development firm is seeking a CRM Manager to lead the strategy and optimization of their CRM systems. The role focuses on enhancing customer engagement and improving operational efficiencies through data-driven decision-making. The ideal candidate will have experience managing CRM platforms, strong analytical abilities, and leadership skills. This position promises an opportunity to influence customer operations and work closely with diverse teams.

Qualifications

• 5+ years of experience managing CRM platforms, preferably in real estate.
• Strong understanding of real estate operations and customer lifecycle management.
• Proven experience with leading CRM platforms.

Responsibilities

• Lead the planning and development of CRM systems.
• Collaborate to identify CRM requirements and enhance user experience.
• Manage integration of the CRM with other systems.

Skills

CRM management

Leadership

Analytical skills

Project management

Communication

Education

Bachelor’s degree in Business Administration, IT, Marketing

Master’s preferred

Tools

Salesforce

Zoho

HubSpot

Microsoft Dynamics

Job description

Who we are:

Al Marwan Group is a holding company established in 1978. Over the years, we have built a strong and diversified portfolio in Real Estate Development & Management, Hospitality, General Contracting, and Heavy Machinery trading, providing innovative solutions for the Construction, Mining, Oil, and Gas industries.

Job Summary:

The CRM Manager is responsible for leading the strategy, implementation, and optimization of the company’s Customer Relationship Management (CRM) systems and processes and other systems. This role focuses on enhancing customer engagement, improving sales and leasing operations, and driving data-driven decision-making across the organization. The CRM Manager will collaborate with cross-functional teams to ensure that technology solutions align with business objectives and deliver measurable value.

Key Responsibilities:

• Lead the planning, development, and continuous improvement of CRM systems to support sales, marketing, leasing, and customer service functions.
• Collaborate with business stakeholders to identify CRM requirements, design tailored workflows, and enhance user experience.
• Manage the integration of the CRM with other systems (e.g., ERP, property management platforms, marketing automation tools).
• Develop and maintain CRM dashboards, reports, and analytics to provide insights into customer behavior, sales performance, and campaign effectiveness.
• Oversee data management practices, ensuring accuracy, consistency, and compliance with data protection regulations.
• Provide leadership and guidance to internal teams or vendors involved in CRM customization and support.
• Establish KPIs and performance metrics to measure CRM success and its impact on business outcomes.
• Conduct user training sessions and promote CRM adoption across departments.
• Build and maintain strong relationships with clients, vendors, and technology partners to ensure system stability and ongoing innovation.

Qualifications:

• Bachelor’s degree in Business Administration, Information Technology, Marketing, or a related field (Master’s preferred).
• Minimum of 5 years of experience managing CRM platforms, preferably within the real estate industry.
• Strong understanding of real estate operations including sales, leasing, and customer lifecycle management.
• Proven experience with leading CRM platforms (e.g., Salesforce, Zoho, HubSpot, or Microsoft Dynamics).
• Excellent analytical skills with experience in CRM reporting, data analysis, and customer segmentation.
• Strong leadership, communication, and project management abilities.
• Ability to collaborate effectively with cross-functional teams and manage multiple priorities in a fast-paced environment.

Other Preferred Skills:

• Experience in CRM customization and integration with ERP or marketing tools.
• Familiarity with cloud-based CRM solutions and API integrations.
• Knowledge of digital marketing automation and lead management tools.
• Certification in CRM platforms (e.g., Salesforce Administrator or equivalent) is a plus.