CRM & Personalization Analytics Manager

Landmark Group; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading retail and hospitality group in Dubai is looking for a Manager — Product Analytics to enhance customer engagement through data-driven insights. The successful candidate will analyze campaign performance, build customer segmentation models, and identify metrics to optimize marketing efforts. With 4–7 years of experience in CRM or marketing analytics, expertise in SQL and familiarity with analytics tools are required. This role offers a dynamic work environment with opportunities for professional growth.

Benefits

Competitive remuneration

Continuous learning and growth opportunities

Vibrant workplace culture

Qualifications

• 4–7 years in CRM or marketing analytics within an ecommerce or retail setup.
• Experience generating insight from campaign and user behavior data.
• Proven success in data-led personalization.
• Knowledge of customer data models and marketing automation logic.
• Strong analytical foundation and business acumen in customer engagement.

Responsibilities

• Analyze campaign performance across channels (email, push, whatsapp, SMS).
• Build customer segmentation models to enable personalized messaging.
• Monitor LTV, churn, and frequency metrics; identify high-potential cohorts.
• Recommend optimization levers for content, cadence, and channel mix.
• Build the right engagement & conversion attribution models for CRM & other marketing properties.

Skills

CRM campaign performance analytics

In-depth understanding of marketing metrics

Familiarity with CDP platforms

Cohort analysis & segmentation

A/B testing & experimentation

LTV modeling & retention tracking

SQL

Python

Looker

PowerBI

Google Analytics

Amplitude/Mixpanel

Job description

A leading retail and hospitality group in Dubai is looking for a Manager — Product Analytics to enhance customer engagement through data-driven insights. The successful candidate will analyze campaign performance, build customer segmentation models, and identify metrics to optimize marketing efforts. With 4–7 years of experience in CRM or marketing analytics, expertise in SQL and familiarity with analytics tools are required. This role offers a dynamic work environment with opportunities for professional growth.