CRM Executive

Kamani Living; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A modern real estate company in Dubai is looking for a detail-oriented CRM Executive to optimize their customer relationship management strategy. In this role, you will support automation workflows, manage lead segmentation, ensure data hygiene, and enhance post-sales engagement. The ideal candidate has over 2 years of experience in CRM and marketing operations, familiarity with various tools like Zapier and ActiveCampaign, and a proactive approach to detail-oriented tasks. Join us to help elevate customer experiences throughout the property journey.

Qualifications

• 2+ years' experience in CRM, marketing operations, or data-focused roles.
• Hands-on experience with CRM platforms, preferably Kendal AI.
• Strong proficiency with data segmentation and organization.

Responsibilities

• Build and manage automated workflows in CRM tools.
• Filter and tag leads based on their lifecycle stage.
• Maintain CRM hygiene by reviewing lead notes and statuses.
• Prepare targeted prospecting lists based on client preferences.
• Track and support agent compliance with post-sale actions.
• Support preparation of CRM performance reports and insights.

Skills

CRM platforms

Data management

Lead segmentation

Automation tools

Attention to detail

Tools

Zapier

ActiveCampaign

Google Sheets

Job description

About Kamani Living

Kamani Living is a modern real estate company based in Dubai, focused on creating exceptional customer experiences through technology, automation, and strategic engagement. We are a growing team committed to innovation, data-driven communication, and delivering value to our clients throughout the entire property journey.

Role Overview

We’re looking for a detail-oriented and proactive CRM Executive to support the day-to-day operations of our customer relationship management strategy. This role will be central to the execution of email and WhatsApp automations, segmentation of leads for retargeting, data hygiene, and post-sales engagement initiatives.

You’ll work closely with the CRM Manager and sales team to ensure the CRM system is well-maintained, leads are nurtured based on their lifecycle stage, and the customer journey is smooth and measurable.

Key Responsibilities

1. Automation & Lead Nurturing

Build and manage automated workflows in CRM tools (e.g. ActiveCampaign, Zapier, WhatsApp integrations) to trigger communication based on lead status or source.

Assist in WhatsApp broadcast preparation and execution for outreach to cold data, unresponsive leads, or reactivation campaigns.

Set up reminders and automations for agent touchpoints and post-sales follow-ups.

2. Lead Segmentation & Targeting

Filter and tag leads based on lifecycle stage:

• No answer / unresponsive
• Cold or dormant leads
• Raw / unworked data
• Leads inherited from offboarded agents

Create segmented lists for marketing and outreach campaigns.

3. Data Cleansing & Hygiene

Maintain CRM hygiene by regularly reviewing lead notes, statuses, and duplicates.

Assist the CRM Manager in enforcing clean data practices and identifying gaps or inconsistencies in how agents log activity.

Collaborate with Sales Manager to flag incomplete or outdated entries.

4. DLD Data Management

Filter, clean, and format DLD (Dubai Land Department) data for use by sales agents.

Prepare targeted prospecting lists based on location, property type, or client preferences.

5. Post-Sales Experience & Reputation Management

Track and support agent compliance with post-sale actions, including:

• Sending branded cards or Google review links to clients.
• Logging and following up on client satisfaction.
• Report on review collection rates and suggest improvements to the process.

6. Reporting & Campaign Support

Support preparation of CRM performance reports, campaign tracking, and lead flow insights.

Maintain dashboards or Excel trackers that show engagement rates, lead progress, and automation outcomes.

Key Requirements

• 2+ years’ experience in a CRM, marketing operations, or data-focused role.
• Hands-on experience with CRM platforms (experience with Kendal AI is a plus).
• Proficiency with tools like Zapier, ActiveCampaign, or other automation/email platforms.
• Comfortable with Excel or Google Sheets — confident in segmenting and organising data.
• Basic knowledge of WhatsApp automation, GoHighLevel, or other third-party tools is beneficial.
• Real estate or property industry experience (especially DLD data handling) is an advantage.
• Strong attention to detail, time management, and a proactive attitude.