Country Sales Manager Global FMCG Brand

HR Source Consulting; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A premier human resources consultancy is seeking a Country Sales Manager for a global FMCG brand in Dubai. The role involves optimizing distribution and enhancing product visibility across sales channels. Ideal candidates should have at least 5 years of experience in sales and marketing management within the FMCG sector, particularly with impulse-driven products. Strong communication skills and proficiency in Microsoft Office are essential. This position offers an excellent opportunity to drive strategic initiatives in a dynamic environment.

Qualifications

• 5 years minimum Sales and/or Marketing management experience in FMCG industry.
• Prior experience in Key Account Management, Trade Marketing, or Sales and Distribution.
• Strong communication and presentation skills.

Responsibilities

• Develop plans for distribution penetration in coordination with local management.
• Establish in-store visibility plans and follow through with implementation.
• Initiate annual marketing plans in line with strategy and guidelines.
• Steer Key Account Management to improve product visibility.
• Set KPIs for all Trade & Consumer projects and report on achievements.
• Monitor orders and maintain sufficient stock levels.

Skills

Sales management experience

Marketing management experience

Key Account Management

Trade Marketing

Strong communication skills

Strong presentation skills

Proficient in Microsoft Office

Education

Bachelor in business degree with focus on Marketing or Finance

Tools

Microsoft Excel

SAP

Job description

Country Sales Manager – Global FMCG Brand

The main mission is to optimize/maximize distribution penetration for product lines in all sales channels, build-up in-store visibility for products which is at least competitive or preferable superior to directly competing products.

Key Job Responsibilities

• Develop plans to build-up weighted distribution in each region/city/or town in coordination with Distributor’s local management, and follow-up to achieve timely & effective implementation.
• Develop in-store visibility plans in coordination with local Distributor’s management; and follow-up to achieve timely & effective implementation.
• Initiate & develop annual marketing plan/s as per the strategy & guidelines set and agreed with your direct management and regional marketing team; follow-up on implementation; and report back progress & any recommendations to change or amend.
• Play a central role in steering Key Account Management in coordination with respective distributor’s management; with aim to continuously improve share of shelf vs. competitors and to amplify impact of product visibility on consumers. Company products being Impulse products - it becomes imperative to place company products on checkouts, in category, and occasionally in selective out of category.
• Establish and communicate necessary KPIs (key performance indicators) for all Trade & Consumer related projects and activities; and report back on Achievements vs. Objectives set.
• Monitor order forecasts communicated by distributors, as well as confirmed orders placed by distributor from the different company factories. The aim is to ensure sufficient stocks at all times , and to maintain additional buffer stock equivalent to 2 months future sales - taking into consideration sales growth as a consequence to promotional activities.

Skills & Requirements

• 5 years minimum Sales and/or Marketing management experience in FMCG industry preferably in impulse driven product lines such gum, candy, chocolate, snacks, batteries…etc.
• Prior experience in Key Account Management / Trade Marketing / Sales and Distribution.
• Strong communication and presentation skills.
• Good skills in Microsoft Office, mainly Excel, Word, Power Point, and Microsoft Outlook. Prior experience in SAP is a plus.

Education

Bachelor in business degree with focus on Marketing or Finance.

About The Company

HR Source Consulting is a premier Human Resources Consultancy that provides clients across the Middle East and North Africa (MENA) with expert human resources planning and solutions. We deliver services to a multitude of client organisations across the MENA region from leading multi-nationals (MNC's) to SMEs and boutique businesses.