Corporate Content Producer

ITP Media Group reaches an audience of more than 104.6 million people across the Middle East and beyond through its leading websites, portals, social media platforms, events, conferences, award ceremonies, magazines, books, and social media influencers agency. We are one of the largest media companies in the Middle East with a portfolio of more than 80 brands. These brands include major international and regional names such as Time Out, Arabian Business, Harper's Bazaar, and Construction Week.

Corporate communications are centred on creating and distributing messages to staff, company stakeholders, media contacts, and the general public. The incumbent has multiple roles ranging from public relations, marketing, and communication between management and employees. As the Corporate Content Producer, the incumbent will write press releases, use social media, and create articles for the corporate intranet. A strong understanding of ITP Media Group's strategic objective, brand guidelines, and working to keep communication consistent and positive both within the company and in the public eye is essential.

The Corporate Content Producer will primarily be responsible for but not limited to the following:

Organisational Communication

• Liaise with the corporate and brand teams to source/identify opportunities for communications.
• Develop digital communications to achieve corporate objectives.
• Support, contribute, and comply with quality and governance procedures as outlined by the code of conduct of the UAE and corporate guidelines.
• Writing and distributing press releases to garner coverage for ITP Media Group.
• Monitor all media platforms for mentions of ITP Media Group, its brands, and key employees.
• Devise a plan to address unfavourable press coverage or misinformation.

Content Strategy & Management

• Administer the creation and publishing of relevant original high-quality content (for all corporate channels) including copywriting, long-form articles, video ideating, filming, and editing.
• Work closely with the Corporate Admin Director to deliver the overall content strategy commensurate with the brand strategy and direction across both internal and external platforms.
• Work closely with the Corporate Admin Director to design and deliver far-reaching social media campaigns.
• Identify and improve organisational development aspects to serve as content in collaboration with Human Resources (i.e.: employee training, recognition, and rewards for participation in ITP's marketing and online review building).
• Leverage the right online tools to manage content.
• Analyze the company’s social media strategy, identifying strategic weaknesses and making recommendations for improvements.
• Research social media trends and inform management of changes that are relevant to the company’s marketing activities.
• Implement an editorial content calendar to manage content and plan specific timely campaigns.
• Seek new methods and creative strategies to increase internal and external awareness of key events and changes in the business including the launch of new products, special events, local and global community service, and other topics of interest.

Project Management

• Project management including the prioritization and management of job-related process improvements.

Brand Identity Development

• Strategic insight and planning including ideating on social media strategy and assisting in devising campaign tactics.
• Mine analytics data and develop strategies for content creation, optimizing social channels and initiatives to increase engagement and ROI, and to build brand awareness.
• Develop and implement policies and procedures for communicating on behalf of ITP Media Group that represents the corporate identity and promotes and supports the trajectory of the company.

Analytics & Reporting
Manage overall analytics for social media including daily, weekly, monthly, and ad-hoc reporting on:

• Campaign performance, social interaction, and digital communications.
• Any ad-hoc projects and/or tasks as required by the business.

Requirements

Technical Competencies

• Creative thinking.
• Analytically sound.
• Social media understanding.
• Storyboarding.
• Video Editing.
• Excellent Communication (written and oral).
• Content & Traditional Marketing.
• Adobe Creative Suite.

Behavioural Competencies

• Empathy.
• Patience.
• Advocacy.
• Conflict Resolution.

PERSON REQUIREMENTS

• Ability to work under pressure with multiple deadlines and stakeholders.
• Excellent communication skills (written and oral) including presentation and training skills.
• Strong communication and problem-solving skills must be able to communicate effectively and address challenges when they occur with strong leadership and confidence.
• Excellent interpersonal skills at all levels including people management.
• Capable of identifying and adopting best practices.
• Team player who is cooperative with sharing of information and knowledge.
• Strong organization and planning skills with close attention to detail.
• Ability to make decisions and work autonomously.
• Proven track record demonstrating an understanding of business operations and business acumen.

QUALIFICATIONS

• Bachelor's University Degree preferably with English, Journalism, or Communications preferred.
• Proficient in and/or certified in Google Analytics (optional).

EXPERIENCE

• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Demonstrates creativity and documented immersion in social media.
• Proficient in content marketing theory and application.
• Experience sourcing, managing, and publishing content.
• Exhibits the ability to jump from the creative side of marketing to the analytical side able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms and their respective participants (LinkedIn, Facebook, Twitter, Instagram, YouTube, TikTok, Snap) and how each platform can be deployed in different scenarios.
• Displays the ability to effectively communicate information and ideas in written, audio, and video format.
• Practices superior time management.
• Is a team player with the confidence to take the lead and guide other employees when necessary (i.e.: content development, creation, and editing of content, and online reputation management).
• Maintains a working knowledge of principles of SEO including keyword research.
• Possesses great ability to identify potential negative or crisis situations and apply conflict resolution.