Content Creator

AccorHotel; Abu Dhabi; On-site; AED 40,000 - 60,000; Full time

Job summary

A top hospitality brand in Abu Dhabi is looking for a Content Creator to develop and manage engaging content across various platforms. The ideal candidate will write and proofread compelling content, implement SEO best practices, and create materials tailored to target audiences. This full-time position offers opportunities for career advancement and requires a Bachelor’s degree in a relevant field along with a minimum of 2 years of experience in content creation or digital marketing. Strong writing skills and social media expertise are essential.

Benefits

Competitive salary

Health insurance

Training and development opportunities

Employee recognition programs

Work-life balance policies

Qualifications

• Minimum of 2 years of experience in content creation or digital marketing.
• Experience in copywriting preferably in hospitality.
• Ability to create clear, engaging content.

Responsibilities

• Write, edit, and proofread content for various platforms.
• Create engaging content for social media channels.
• Monitor and analyze content performance.

Skills

Exceptional writing

SEO knowledge

Social media expertise

Analytical mindset

Attention to detail

Creative skills

Education

Bachelor’s degree in Marketing, Communications, Journalism, or a related field

Tools

Microsoft Office Suite

WordPress

Canva

Adobe Photoshop

Job description

Content Creation & Development

Write, edit and proofread compelling content for various platforms including websites, blogs, social media, email newsletters, and marketing materials. Ensure content is on‑brand, consistent, and tailored to the target audience.

Content Strategy & Planning

Assist in the development and execution of the content strategy in alignment with the hotel’s marketing goals. Work closely with the marketing team to ensure content supports brand messaging and objectives.

SEO & Keyword Optimization

Implement SEO best practices to ensure content ranks well on search engines. Conduct keyword research to optimize content and drive organic traffic to the hotel’s digital platforms.

Social Media Content

Create engaging and shareable content for the hotel’s social media channels including Facebook, Instagram, Twitter, LinkedIn, and others. Ensure all content aligns with the hotel’s voice and messaging.

Blog & Website Management

Manage and update website and blog content regularly. Collaborate with the web development team to ensure content is properly formatted, optimized, and regularly refreshed.

Multimedia Content Creation

Work with the design team to produce multimedia content including images, videos, and infographics that support written content and enhance user engagement.

Content Calendar Management

Assist in the creation and management of the content calendar, ensuring timely and consistent content delivery across all platforms.

Brand Consistency

Ensure all content maintains a consistent brand voice, tone, and style and adheres to brand guidelines.

Content Performance Tracking

Monitor and analyze the performance of content across platforms using analytics tools (Google Analytics, social media insights, etc.). Provide insights and recommendations for content improvement.

Collaboration with Other Teams

Collaborate with marketing, sales, PR, and other departments to gather content requirements and ensure alignment with broader business and marketing objectives.

Campaign Support

Support marketing campaigns by creating and curating relevant content that resonates with target audiences and drives engagement.

Content Ideation

Continuously generate new content ideas and topics based on customer insights, trends, and industry developments to keep content fresh, relevant, and engaging.

Internal Communication

Assist with creating internal communication materials including newsletters and announcements to keep employees informed and engaged.

Research & Trend Analysis

Stay up to date with industry trends, emerging content formats, and best practices to ensure content strategies are innovative and effective.

Qualifications

• Educational Background: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Experience: Minimum of 2 years of experience in content creation, copywriting, or digital marketing, preferably within the hospitality or service industries.
• Writing & Editing: Exceptional writing, editing, and proofreading skills. Ability to create clear, engaging, and persuasive content.
• SEO Knowledge: Understanding of SEO principles and experience applying them to content creation and optimization.
• Digital Content Proficiency: Experience creating content for websites, blogs, social media, email newsletters, and digital marketing campaigns.
• Creative Skills: Strong creativity and a flair for storytelling. Ability to think outside the box and produce engaging content that captures the audience’s attention.
• Social Media Expertise: Knowledge of social media platforms, trends, and best practices. Ability to create engaging content that drives interaction and engagement.
• Analytical Mindset: Ability to monitor, measure, and analyze content performance to optimize future content strategies.
• Collaboration & Teamwork: Strong interpersonal skills with the ability to work collaboratively across teams and departments.
• Attention to Detail: High attention to detail in all aspects of content creation, ensuring accuracy, quality, and consistency.
• Project Management: Excellent time‑management and organizational skills with the ability to handle multiple projects and deadlines simultaneously.
• Multimedia Skills: Basic knowledge of design tools (e.g., Canva, Adobe Photoshop) for creating visual content is a plus.
• Tech‑Savvy: Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and content management systems (CMS) such as WordPress or similar platforms.
• Adaptability: Ability to adapt content and strategies based on changing trends, customer feedback, and performance insights.

Sustainability

Support content initiatives that promote the hotel’s sustainability efforts, eco‑friendly practices, and commitment to corporate social responsibility (CSR).

Compliance & Standards

Ensure all content complies with industry regulations, copyright laws, and brand guidelines.

Customer Engagement & Safety

Ensure that content reflects the hotel’s commitment to customer safety, well‑being, and satisfaction, particularly in times of changing global conditions.

Additional Information

• Competitive Salary and Compensation{
  • Rixos Marina Abu Dhabi may offer a competitive salary that reflects industry standards for similar positions.
  }
• Training and Development Opportunities{
  • Access to training programs and development opportunities to enhance skills and advance within the company.
  }
• Career Advancement{
  • Opportunities for career growth and advancement within the Rixos Hotels group.
  }
• Health and Wellness Benefits{
  • Comprehensive health insurance coverage.
  }
• Employee Recognition Programs{
  • Recognition programs to acknowledge and reward outstanding performance and dedication.
  }
• Work–Life Balance{
  • Policies and practices that promote a healthy work–life balance, including flexible scheduling where possible.
  }
• Uniforms and Dress Code{
  • Provision of uniforms or dress‐code guidelines for a professional and cohesive appearance.
  }
• Social Events and Activities{
  • Participation in social events, team‑building activities, and employee gatherings to foster a positive work culture.
  }
• Transportation Services{
  • Transportation services.
  }
• Employee Wellness Programs{
  • Wellness programs such as fitness classes or gym access to promote a healthy lifestyle.
  }

Remote Work

No

Employment Type

Full‑time