Vp Of Marketing jobs in United Arab Emirates

( 16219 )

At Kerzner, we never settle. Through continued innovation, our team of pioneers pushes until the next level is achieved, and then to keep going. Our philosophy is simple - we go above and beyond to Blow Away our Guests and Colleagues. Good enough never is. For us, it is all about perfection and innovation. This is not simply our job, it’s our passion.

Our Colleagues are at the heart of who we are and what we do. With an international team of over 10,000 Colleagues and strong strategic growth on the horizon, we offer unrivalled career opportunities around the world. We are committed to providing our Colleagues at all levels with opportunities to grow and develop within the organisation through personalised development plans and tailored succession planning. We invest in our communities to sustain the environment where we operate and minimize our own footprint. Whether it is through animal conservation, education, or tree-planting, we like to give back in as many ways as we can to help our communities flourish.

About The Role

Reporting to the VP of Global Marketing, the Director of Global Digital will be responsible for all Kerzner brands' online advertising campaigns, all Kerzner websites, and will work closely with key departments to deliver the roadmap for digital transformation. This roadmap continues the journey of migrating offline processes and experiences to online platforms, while supporting the wider Kerzner digital strategy.

Key Duties And Responsibilities

• Be responsible for planning and rolling out 360 digital marketing campaigns including, but not limited to, search advertising, digital display (direct and programmatic), social advertising, and Metasearch advertising, in line with the brand and resort’s commercial strategy.
• Work with agencies for digital media planning, buying, and determining the right digital media mix of a campaign while working within allocated budgets and timelines.
• Monitor, measure, and report the effectiveness of each digital campaign to ensure a high ROI. Each campaign will need to be analysed and restructured based on findings and trends in the market.
• Future-proof Kerzner’s digital platforms (websites and app) by continuously enhancing the guest user experience and end-to-end journey.
• Provide direction and oversight for Kerzner’s digital platforms, working closely with the Commercial and IT teams to manage existing and future development projects, as well as Sitecore upgrades.
• Continuously evolve the digital platforms to ensure Kerzner stays ahead of the curve and is optimized for success.
• Be responsible for the overall SEO campaign strategy and agency management. Work closely with SEO agency to refine keyword search lists, keyword-to-page mapping, traffic analysis and reporting, management of backlink profile, implementing SEO page optimisations through Sitecore CMS system, and optimise pages for SEO in language.
• Monitor and evaluate platform performance, proposing and implementing test & learn initiatives to improve performance.
• Plan strategies to personalise website content through Sitecore’s Experience Platform to ensure we are delivering the right message to the right audience at the right time, to increase conversion on site.
• Manage all Kerzner translation websites, where relevant.
• Work with resorts to ensure their sites are regularly audited.
• Collaborate with the Global Business Analytics team to measure and report performance of all digital marketing activities against KPIs and make recommendations to stakeholders aligned with business objectives.
• Use analytics and business intelligence tools for trend identification and leverage insights in digital marketing activities.
• Utilise attribution modeling to understand channel roles in purchasing and make budget allocation recommendations for optimal ROI.
• Stay updated on digital trends and technologies such as Metaverse, Blockchain, NFTs, etc., and develop plans to incorporate them into the digital strategy to drive profitability.
• Manage the annual digital marketing budgets and oversee budget timelines and critical paths.
• Ensure the digital marketing budget is monitored and remains on or under budget annually.
• Code and track all digital marketing invoices for finance.
• Build and maintain a network of agencies, vendors, partners, and colleagues to support digital marketing initiatives, ensuring high standards, timely delivery, and budget adherence.
• Conduct vendor audits to ensure maximum value and quality from agencies and properties.

Skills, Experience, and Educational Requirements

• Experience in paid advertising and SEO activities
• Experience in digital media marketing campaigns
• Experience with websites and digital platforms such as mobile applications and development
• Experience in organic and paid social media
• Ability to coordinate with multiple agencies across disciplines
• Experience in omnichannel campaigns
• Degree or equivalent relevant experience
• Strong leadership and project management skills
• Excellent oral and written English skills; additional languages are a plus
• Technically savvy with a creative marketing flair
• Experience with CMS systems like Sitecore; Salesforce Marketing Cloud experience is a plus
• Understanding of HTML5 and CSS3
• Experience with analytics and Business Intelligence tools
• Google certifications are advantageous
• Proficiency in Microsoft Office and presentation skills
• Strong organizational and communication skills
• Self-motivated team player capable of working under pressure
• Independent with good interpersonal skills