Commercial Sales Manager, Protective Coatings – GCC

Henkel; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A multinational chemical company is seeking a Regional Sales Manager to lead their protective coatings business across the GCC. This role requires a Bachelor's degree in engineering and at least 10 years of B2B sales experience in the coatings industry. The successful candidate will drive sales strategy, engage with EPCs and clients, and ensure effective product specification. Proficiency in CRM tools and strong technical presentation skills are essential. The position involves frequent travel across GCC countries.

Benefits

Diverse work environment

Professional development opportunities

Qualifications

• Minimum 10+ years of B2B sales experience in protective coatings or related sectors.
• Strong understanding of coating systems and standards.
• Existing relationships with EPCs, consultants, and end users in the GCC.

Responsibilities

• Drive product specification and approval with key stakeholders.
• Develop and execute regional sales strategy to achieve targets.
• Manage distributors and channel partners in GCC markets.

Skills

B2B sales experience

Technical presentation skills

Negotiation skills

Communication skills

Understanding of coating systems

Education

Bachelor’s degree in engineering

Professional certifications (NACE/AMPP)

Tools

CRM platforms

Project-tracking tools

Job description

About this Position

We are looking for a technically strong Regional Sales Manager to lead our protective coatings business across the GCC region. This role requires deep familiarity with corrosion protection systems, coating specifications, surface preparation standards, and multi‑stakeholder industrial project cycles.

The successful candidate will drive regional sales strategy, secure key project approvals, manage channel partners, and ensure our technologies are specified and adopted across oil & gas, marine, infrastructure, and industrial sectors.

What you’ll do

Drive product specification and approval with EPC contractors, asset owners, engineering consultants, and applicators.

Present technical solutions, performance data, and coating system recommendations aligned with project requirements.

Support the qualification of new products, prepare technical submittals, and participate in pre‑qualification and vendor approval processes.

Develop and execute the GCC regional strategy to achieve revenue, margin, and market share targets.

Build and manage a robust pipeline of large‑scale projects across oil & gas, marine, infrastructure, and industrial sectors.

Monitor competitive product offerings, pricing strategies, and technical positioning.

Evaluate, appoint, and manage distributors, applicators, and channel partners in key GCC markets.

Ensure partners maintain the required technical and commercial competence to represent the brand effectively.

Maintain relationships with procurement, engineering, integrity, and maintenance teams within major industrial customers.

Ensure alignment between customers’ technical requirements and company product offerings.

Support troubleshooting and technical clarifications during project execution.

What makes you a good fit

Bachelor’s degree in engineering (Chemical, Mechanical, Materials, or Coatings / Corrosion Technology preferred)

Professional certifications (NACE / AMPP Level 1–3, SSPC, FROSIO) are a strong advantage.

Additional technical training in corrosion protection, coating inspection, or asset integrity will be considered an asset.

Minimum 10+ years of B2B sales experience in protective coatings, industrial coatings, corrosion solutions, or related sectors.

Strong understanding of coating systems (epoxies, polyurethanes, field joint coating, mainline line coating, fireproofing, etc.).

Proven experience influencing specifications and managing complex project‑driven sales cycles.

Hands‑on experience with standards such as ISO 8501 / 8502 / 12944, SSPC / NACE, ASTM, etc.

Existing relationships with EPCs, consultants, applicators, and end users in the GCC.

Excellent technical presentation, negotiation, and communication skills.

Proficiency with CRM platforms and project‑tracking tools.

Willingness to travel frequently across GCC countries.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.