Overview
Managing Director & Co-Founder – We Paint Well
We Paint Well is redefining the painting services industry in the UAE through a modern, tech-enabled platform. Built at the intersection of hands-on craftsmanship and digital innovation, WPW combines years of industry know-how with a SaaS-driven approach to service delivery. Our mission is simple: to make painting faster, easier, and better for customers, while empowering painters with tools, visibility, and fair opportunities. We’re at the stage where we need a proven leader to take us from early traction to full-scale growth — someone who blends deep industry knowledge with startup grit, and who is ready to step into a CEO role over time.
The Role
As Managing Director & Co-Founder, you will:
- Lead the business day-to-day : Drive operations, growth, and customer excellence across the UAE.
- Bridge industry and technology : Connect the realities of the painting trade with the scalability of a SaaS platform.
- Build and inspire the team : Attract top talent, shape company culture, and establish processes that scale.
- Drive early growth : Secure first-mover advantage in the UAE through market expansion, customer acquisition, and strong partnerships.
- Own the future roadmap : Lay the foundations for regional growth while preparing WPW to scale beyond painting into broader home and commercial services.
- Step into CEO role : Transition into full leadership of the company as it matures, with founders moving into board / advisory positions.
Ideal Profile
- Industry Depth : Extensive experience in painting, construction, home improvement, or facilities management — understands the craft, operations, and customer pain points.
- Startup DNA : Proven track record of building or scaling a business from zero to traction — resilient, resourceful, and comfortable with ambiguity.
- SaaS / Marketplace Savvy : Exposure to digital platforms or service marketplaces, ideally in a founder, GM, or growth leadership role.
- Leadership : Strong people manager with the ability to rally teams, shape culture, and deliver under pressure.
- Commercial Acumen : Skilled in building P&Ls, pricing models, and growth strategies, with an eye for balancing efficiency and scale.
- UAE Presence : Deep understanding of the UAE market — customer expectations, business regulations, and competitive landscape.
What We Offer
- A co-founder position with the mandate to lead and eventually run the company as CEO.
- Equity participation as part of the package, ensuring true ownership in building We Paint Well.
- The chance to shape a category-defining company in the UAE home services and SaaS space.
- A close partnership with founders who bring complementary expertise (industry + SaaS) and will remain engaged at a strategic / advisory level.
Seniority level
Employment type
Job function
- Business Development and Sales
- Industries