Business Development Manager

Caterpillar; Remote; AED 400,000 - 500,000; Full time

Job summary

A leading global machinery manufacturer is seeking a Business Development Manager to grow the electric power plant business in the Africa and Middle-East regions. The role involves building strong customer relationships, developing sales pipelines, and ensuring a positive customer experience. The ideal candidate will have over 15 years of experience in power generation sales and a degree in engineering. This position requires a proactive approach and expertise in customer-focused strategies, along with a willingness to travel 50-75% of the time.

Benefits

Competitive salary package

Work-life balance

Growth opportunities

Qualifications

• 15+ years of experience in power generation sales or aftermarket roles.
• 7 years of experience in a similar business development customer-facing role.
• Must have proficiency in English; Arabic, German, or French is a plus.
• Knowledge of CRM systems.

Responsibilities

• Build strong customer relationships with key prime genset users.
• Develop a robust pipeline for future sales of power plants.
• Ensure assigned customers have a Positive Experience.
• Serve as the industry expert for Caterpillar’s genset portfolio.
• Identify gaps in product offerings and provide feedback.
• Create go-to-market strategies for sales increases.

Skills

Customer Focus

Relationship Management

Decision Making and Critical Thinking

Industry Knowledge

Proficiency in English

Education

Degree in mechanical or electrical engineering

Tools

Salesforce

Job description

Career Area:

Sales

Job Description:

When you join Caterpillar you’re joining a global team who cares not just about the work we do but also about each other. We are makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation – here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Your Work Shapes the World at Caterpillar Inc.

From day one you’ll be set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work‑life balance and growth opportunities you expect with a Fortune 100 company.

About EPD

Caterpillar’s Electric Power Division (EPD) offers integrated solutions, parts and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications worldwide, including emergency power for natural disasters, back‑up or continuous power to banks and data centers, combined heat and power (CHP) for hospitals, and infrastructure for municipalities with continuous or peaking power plants, waste‑to‑power applications and more. With a rich history of more than 95 years in the electric power business, our team has world‑class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations!

Caterpillar has an exciting opportunity for a Business Development Manager focused on growing the electric power plant business in the Africa and Middle‑East (AME) regions.

Role Definition:

The Business Developer is responsible for leading all efforts related to establishing strong customer relationships, creating business leads and sales for new products (Prime Power) and associated Balance of Plant equipment (switchgear, enclosure, CHP). Our efforts enable us to achieve close customer relationships, account development and market leadership. You will be responsible for planning, setting and achieving the Business Plan while driving overall sales and go‑to‑market strategies to promote the company’s products and services.

You will be part of a team consisting of dedicated BD managers and industry consultant managers.

JOB OVERVIEW

• Build strong customer relationships with key prime genset users, EPC and engineering firms.
• Develop a robust pipeline for future sales of prime/continuously running power plants.
• Ensure assigned customers have a Positive Experience.
• Serve as the industry expert for Caterpillar’s genset portfolio in EAME & CIS.
• Identify gaps in product offerings and provide voice of customer back to product groups.
• Create go‑to‑market strategies to increase prime running generator sets sales.
• Lead projects to gain buy‑in for new market strategies.

What You Will Have:

• 15 or more years of experience in power generation industry sales or aftermarket roles.
• Proven experience (7 years minimum) in a similar business development customer‑facing role.
• Must be proficient in English. Arabic, German or French is a plus.
• Degree in mechanical / electrical engineering or related field.
• Knowledge of Salesforce or similar CRM systems.

Top Candidates Also Have:

Customer Focus: Level Extensive Experience

• Fosters strong customer relationships via delivery on commitments, open communication and ongoing feedback/improvement.
• Uses a hunter approach. Understands who the clients are, what they do and what their energy needs are.
• Anticipates customer needs, focusing efforts to proactively meet needs and exceed expectations.
• Advises others on creating customer‑focused environments in various scenarios.
• Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives.

Relationship Management: Level Extensive Experience

• Communicates to clients regarding expectations of all parties.
• Conducts periodic reviews of work effort, progress issues and successes.
• Maintains productive long‑term relationships with clients or vendors.
• Creates opportunities to educate support teams on client priorities.

Decision Making and Critical Thinking: Level Extensive Experience

• Differentiates assumptions, perspectives and historical frameworks.
• Evaluates past decisions for insights to improve decision‑making process.
• Assesses and validates decision options and points and predicts their potential impact.
• Advises others in analyzing and synthesizing relevant data and assessing alternatives.
• Uses effective decision‑making approaches such as consultative command or consensus.
• Ensures that assumptions and received wisdom are objectively analyzed in decisions.

Industry Knowledge: Level Working Knowledge

• Discusses industry‑specific flagship products and services.
• Focuses on power plants including prime running generators, combined heat and power and balance of system.
• Demonstrates current knowledge of the regulatory environment for industry segment.
• Currently works with a major industry segment and associated functions and features.

Additional Information:

• Must have a willingness to travel. Typically 50‑75% of time will be spent traveling.

We value authenticity and encourage candidates to submit original personally crafted responses throughout our hiring process. Use of AI‑generated content may disadvantage your application.

Posting Dates:

August 20 2025 – September 3 2025

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply.

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Required Experience: Manager