Brand & Social Media Director – MEA

Standard Chartered; Dubai; On-site; AED 440,000 - 662,000; Full time

Job summary

A leading international bank is seeking a Head of Brand and Social Media for the UAE, Middle East, and Pakistan region. This role is pivotal in managing social media communications and brand activation initiatives. Key responsibilities include overseeing digital content, brand positioning, and enhancing the bank's presence. The ideal candidate will have expertise in brand strategy, digital marketing, and stakeholder engagement. This position offers competitive benefits and opportunities for career growth within a diverse organization.

Benefits

Competitive salary

Flexible working options

Wellbeing support programs

Learning and development opportunities

Qualifications

• Expertise in brand strategy and management within organizational structures.
• Experience in managing social media accounts and engagement strategies.
• Proficiency in marketing technologies for content distribution.

Responsibilities

• Lead all social media communications across the UAE, Middle East, and Pakistan.
• Evaluate and approve brand usage on digital platforms.
• Champion initiatives enhancing the Bank's profile and community impact.

Skills

Brand strategy and management

Digital channel management

Impact measurement

Marketing technologies

Strategic planning

Stakeholder management

Analytical skills

Education

Degree in Marketing or related field

Tools

Social media platforms (Facebook, Instagram, etc.)

Digital marketing tools

Job description

A leading international bank is seeking a Head of Brand and Social Media for the UAE, Middle East, and Pakistan region. This role is pivotal in managing social media communications and brand activation initiatives. Key responsibilities include overseeing digital content, brand positioning, and enhancing the bank's presence. The ideal candidate will have expertise in brand strategy, digital marketing, and stakeholder engagement. This position offers competitive benefits and opportunities for career growth within a diverse organization.