Brand & PR Strategist - Beauty | Social Media Lead (ME)

Chalhoub Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading luxury retailer in the Middle East is seeking a Branding, PR, and Social Media Senior Associate to manage the brand strategy and storytelling for Erborian and Elemis. Ideal candidates will have 3-5 years of PR experience in the Beauty or Fashion sector, preferably in the GCC, and possess strong communication skills in Arabic and English. This role involves engaging with influencers, creating content, and analyzing social media performance.

Benefits

Competitive benefits package

Health care

Child education contribution

Flexible working policies

Employee discounts

Qualifications

• 3-5 years of relevant experience in PR within the Beauty/Skincare or Fashion industry.
• Experience in the GCC.
• Outgoing and creative team player.

Responsibilities

• Own the brand equity and storytelling for Erborian and Elemis.
• Define and implement brand awareness strategy.
• Build relationships with influencers and brand ambassadors.
• Create and manage the content calendar for social media channels.
• Analyze PR KPIs and organic social media performance.

Skills

Experience in PR

Content creation

Social media management

Influencer engagement

Arabic language proficiency

Job description

A leading luxury retailer in the Middle East is seeking a Branding, PR, and Social Media Senior Associate to manage the brand strategy and storytelling for Erborian and Elemis. Ideal candidates will have 3-5 years of PR experience in the Beauty or Fashion sector, preferably in the GCC, and possess strong communication skills in Arabic and English. This role involves engaging with influencers, creating content, and analyzing social media performance.