Brand Marketing Executive

Brand Folio; Dubai; On-site; AED 120,000 - 150,000; Full time

Job summary

A leading marketing firm in Dubai seeks a skilled Brand Marketing Specialist to develop and implement comprehensive brand marketing campaigns. The ideal candidate has 2-4 years of experience, a strong grasp of digital marketing platforms, and excellent communication skills. Responsibilities include managing social media, conducting market research, and collaborating with design and sales teams to enhance brand visibility.

Qualifications

• 2–4 years of experience in brand marketing or digital marketing.
• Excellent communication and presentation skills.
• Strong organizational and project management skills.

Responsibilities

• Develop and implement brand marketing campaigns across channels.
• Manage social media presence and content calendars.
• Conduct market research for trends and customer insights.

Skills

Digital marketing platforms

Data analysis

Creative mindset

Communication skills

Education

Bachelor’s degree in Marketing or related field

Tools

MS Office

Canva

Adobe Suite

Job description

Responsibilities

• Develop and implement brand marketing campaigns across digital, social, and offline channels.
• Coordinate with design and content teams to produce marketing materials that reflect brand identity.
• Manage social media presence, content calendars, and engagement initiatives.
• Conduct market research to identify trends, competitor strategies, and customer insights.
• Monitor and analyse campaign performance; prepare regular reports with recommendations.
• Support events, sponsorships, and promotional activities to strengthen brand visibility.
• Ensure consistency in brand messaging across all platforms and communications.
• Collaborate with sales and product teams to align marketing activities with business objectives.
• Maintain relationships with external agencies, vendors, and media partners.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2–4 years of experience in brand marketing, digital marketing, or a related role.
• Strong understanding of digital marketing platforms (social media, SEO, PPC, email marketing).
• Creative mindset with excellent communication and presentation skills.
• Ability to analyse data and convert insights into actionable strategies.
• Strong organisational and project management skills.
• Proficiency in MS Office; knowledge of design / marketing tools (e.g., Canva, Adobe Suite) is a plus.

About the company

Brand Folio LLC is the regional distributor for a leading sports brand in the Middle East, Africa and CIS.