Brand Manager (Real Estate)

Qureos Inc; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A real estate development company in Dubai is seeking an experienced Marketing Manager to lead marketing strategies for property developments. The candidate should have over 10 years of marketing experience, including 5 years specifically in real estate. Key responsibilities include overseeing branding, managing marketing campaigns, and ensuring compliance with regulations. The role requires strong leadership and stakeholder management skills, with proficiency in marketing tools and analytics.

Qualifications

• 10 years of marketing experience including 5 years in real estate or property development.
• Proven success launching residential, commercial, or mixed-use projects.
• Proficiency in marketing tools, analytics, and digital channels.

Responsibilities

• Develop and implement comprehensive marketing strategies for property developments.
• Oversee branding and positioning of new developments.
• Lead marketing campaigns across various media.
• Conduct market research and competitive analysis.
• Collaborate with sales team to generate leads.
• Manage marketing collateral development.
• Oversee digital presence and manage media relationships.
• Track KPIs and campaign performance.

Skills

Marketing strategy development

Branding

Market research

Digital campaigns

Stakeholder engagement

Leadership

Education

Bachelor's degree in Marketing, Business, or related field

Master's degree (preferred)

Tools

CRM platforms

Analytics tools

Job description

We are seeking an experienced Marketing Manager with a strong background in property development to lead the planning and execution of marketing strategies across residential commercial and mixed-use projects. The ideal candidate will have hands-on experience in branding project launches market research digital campaigns and stakeholder engagement within the real estate or property sector.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies for property developments from pre-launch through post-handover stages.
• Oversee branding and positioning of new developments in coordination with consultants architects and internal teams.
• Lead marketing campaigns across digital print outdoor media and event activations ensuring alignment with sales objectives.
• Conduct market research competitive analysis and customer profiling to guide project pricing and targeting strategies.
• Collaborate with the sales team to ensure marketing efforts generate high-quality leads and conversions.
• Manage development of all marketing collateral: brochures floor plans 3D renders and project videos.
• Coordinate sales center designs mock-up units and on-site marketing experiences.
• Oversee digital presence (website social media SEO/SEM CRM integration).
• Manage relationships with agencies media branding consultants and PR firms.
• Track KPIs campaign performance and ROI; adjust strategies accordingly.
• Plan and execute events: project launches exhibitions roadshows investor presentations.
• Ensure all marketing activities comply with regulations and align with brand guidelines.
  

Qualifications & Skills:

• Bachelors degree in Marketing Business or related field (Masters preferred).
• 10 years of marketing experience including 5 years in real estate or property development.
• Proven success launching residential commercial or mixed-use projects.
• Proficiency in marketing tools analytics CRM platforms and digital channels.
• Strong communication leadership and stakeholder management skills.
  Creative with attention to visual identity and brand standards.
• Familiar with real estate trends customer expectations and project life cycles.
  

Preferred Experience:

• GCC or MENA property market experience
• Exposure to luxury or high-rise developments
• Coordination with master developers and authorities (e.g. RERA DLD)