Brand Manager

confidential; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A major FMCG organization in Dubai is seeking a dynamic Brand Manager to lead brand strategy and marketing execution. The role involves developing impactful marketing campaigns, managing budgets, and conducting market research. The ideal candidate has 3–5 years of experience in FMCG or consumer goods in the UAE and holds a degree in Marketing or Business.

Qualifications

• 3–5 years of UAE experience in brand or product management within FMCG.
• Strong analytical, planning, and communication skills.
• Proven ability to manage marketing budgets.

Responsibilities

• Develop and execute brand strategies and marketing plans.
• Lead digital and trade marketing initiatives.
• Conduct market research and analyze consumer insights.
• Manage marketing budgets and monitor KPIs.
• Drive brand visibility through marketing initiatives.
• Collaborate with cross-functional teams.

Skills

Analytical skills

Planning

Communication skills

Data-driven decision making

Education

Bachelor’s or Master’s degree in Marketing

Tools

ERP systems

MS Excel

Job description

A leading FMCG company in the UAE is seeking a dynamic and experienced Brand Manager to join our team in Jebel Ali, Dubai.

Job Purpose

The Brand Manager will lead brand strategy, product innovation, and marketing execution for a global consumer portfolio. The role focuses on developing and deploying impactful marketing campaigns across modern, traditional, and omnichannel platforms while maintaining brand integrity and driving growth.

Key Responsibilities

• Develop and execute brand strategies, marketing plans, and promotional campaigns.
• Lead both digital and trade marketing initiatives, ensuring synergy between online engagement and in-store execution.
• Conduct market research and analyze consumer insights, trends, and competitor activities.
• Manage marketing budgets, monitor ROI and KPIs, and ensure cost efficiency.
• Drive brand visibility through digital, trade, and consumer marketing initiatives.
• Lead product launches, events, and key projects including new product development.
• Collaborate with cross-functional teams and external agencies to ensure brand consistency and excellence across all touchpoints.
• Present performance reports and insights to senior management.

Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 3–5 years of UAE experience in brand or product management within FMCG or consumer goods.
• Strong analytical, planning, and communication skills.
• Proven ability to make data-driven decisions and manage marketing budgets.
• Experience with ERP systems and proficiency in MS Excel is an advantage..

Key Competencies

• Innovative and Critical Thinking
• Strategic Planning and Execution
• Problem Solving and Business Acumen
• Strong Interpersonal and Communication Skills