Assistant Marketing Manager

St. Regis; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury hotel in Abu Dhabi is seeking an Assistant Marketing Manager to handle Marketing and PR initiatives and oversee social media. The ideal candidate should have a Bachelor's degree and 2-3 years of experience, proficient in English copywriting, and possess strong communication skills. This role involves managing multiple projects and collaborating with various teams to enhance the hotel's brand presence and guest engagement.

Qualifications

• At least 2/3 years of experience as a Marketing Executive/Specialist or 1 year as Assistant Marketing Manager.
• Experience in a supervisory position preferred.
• Ability to work under pressure and to adjust to flexible working hours.

Responsibilities

• Assist on Marketing and PR related initiatives.
• Oversee and execute social media requirements.
• Develop & execute social media calendar.
• Maintain strong relations with media community.
• Assist in coordination & hosting of incoming international media groups.

Skills

English copywriting

Social media management

Strong communication skills

Detail-oriented

Education

Bachelor's degree

Additional education in sales and marketing

Tools

MS Excel

PowerPoint

Adobe Photoshop

Canva

CupCut

Job description

Start Your Journey With Us

From the very first opening of the St. Regis New York, St. Regis has stood as a symbol of uncompromising elegance and bespoke service. As the original house of luxury, St. Regis continues to redefine modern luxury through great service. The St. Regis Abu Dhabi merges authentic Arabian hospitality with more than a hundred years of bespoke St. Regis tradition.

Crafted for modern connoisseurs who desire exceptional experiences, The St. Regis Abu Dhabi is the social epicenter for royalty, discerning travellers and luminaries in the art of living. The hotel comprises 283 elegantly appointed guest rooms including 55 suites, most of which boast breathtaking views of the Arabian Gulf and Abu Dhabi city, including the extraordinary Abu Dhabi Suite – the highest suspended suite in the world, connecting the two Nation Towers.

The St. Regis is part of Marriott International, a brand leader, offering the most powerful portfolio in the industry, our more than 30 leading brands and nearly 9,100 properties in 142 countries and territories give people more ways to connect, experience and expand their world. At the heart of The St. Regis, our exceptional staff whom we address as “Hosts,” are the ultimate luxury ambassadors, dedicated to providing our guests with an exquisite stay and unforgettable experiences. Pursue your passion and grow your expertise at Abu Dhabi’s best address—The St. Regis Abu Dhabi, the house of luxury who is awarded with the prestigious Forbes Travel Guide 5‑Star Rating.

Position Purpose

Reporting directly to the Director of Marketing, the Assistant Marketing Manager is part of the voice of the hotel and will be responsible for assisting on Marketing and PR related initiatives as well as overseeing and executing Social Media requirements. The Assistant Marketing Manager will be responsible for updating and maintaining up‑to‑date digital channels such as websites, Independent Restaurant Sites, More Cravings, events etc. and handle influencer requests as needed. Part of the responsibilities includes covering social events on social media and therefore working hours may differ from normal working hours.

Must understand and comply with the policies and procedures of Marriott International.

Managing multiple projects at the same time will be required and the candidate will have to successfully coordinate with internal teams, external clients and guests to provide excellent customer service through today’s modern technology and social media channels.

Assisting and implementing the Marketing and PR Strategy is within their scope of work as well as handling day‑to‑day requests.

The Assistant Marketing Manager also works as an extension press office to the entire Marketing team and works closely with the appointed PR agency ensuring efficient, professional & courteous manners are followed. They are responsible to ensure that through our PR communication processes the brand image and hotel identity is properly communicated and objectives are met.

The Assistant Marketing Manager will also assist in creating new concepts, handle events and logistics and support as needed the sales activities. The candidate will be responsible for organizing and executing photography & video production for the hotel, social media and content creation to ensure the social media calendar is inline and properly managed. It is very important to keep track of monthly insights and statistics, understand trends and run the appropriate marketing campaigns. Analyze and restructure strategy for each campaign separately.

Essential Functions

• Confident with English copywriting. Arabic is also preferred.
• Develop & execute social media calendar.
• Create content for social media calendar.
• Work with partners for the hotel to activate and leverage on to maximise hotel positioning.
• Responding to media enquiries & information requests for The St Regis Abu Dhabi.
• Develop & maintain strong relations with media community.
• Assist in coordination & hosting of incoming international/foreign media groups & individual visits to the hotel - utilising & liaising with international PR network & travel partner relationship contacts.
• Overlook review sites like “Booking.com” and “Tripadvisor” to report on the sentiments of reviews and postings regarding the St Regis Abu Dhabi.
• Ensure that all details of the proposed programme are researched fully, communicated internally and executed through an effective communications plan.
• Ensure that all deadlines are met and each edition is delivered to a pre‑agreed timing plan.
• Identify through brainstorming sessions with key department heads opportunities to execute value‑added mailings to this database in line with the hotel’s revenue objectives.
• Working with the DFM team for online advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, website & content development and mobile marketing.
• Strong communication skills, both verbal and written.
• Sound computer skills and detailed knowledge of various computer programs, including a strong proficiency of MS Excel, Power Point, Adobe Photoshop, Canva, CupCut.
• Review third‑party websites such as OTAs and blogs to ensure recent photos and information about the St Regis Abu Dhabi are correct.
• Highly professional in appearance, character and conduct.
• Positive attitude and team spirit.
• Effective interpersonal skills, resourcefulness, and creativity.
• Display passion for our guests and enthusiasm for the job.
• Ability to work under pressure and to adjust to flexible working hours.
• Uses Guest Communication email marketing tool to drive incremental rooms and ancillary revenue to hotels.
• Share monthly insights on production, trends, booking and stay patterns as well as channel analysis.
• Motivate the St Regis Abu Dhabi associates to embrace Social Media, act as a resource for different departments to make various local initiatives more “social”.
• Assist on cross trainings and onboarding sessions with our hosts.

Qualification Standards

Education: Bachelor degree required, additional education in sales and marketing fields preferred.

Experience: At least 2/3 years of experience as a Marketing Executive/Specialist or 1 year as Assistant Marketing Manager. Further experience in a supervisory position preferred.

Equal Opportunity Employment

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non‑discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Combining timeless glamour with a vanguard spirit, St. Regis Hotels & Resorts is committed to delivering exquisite experiences at more than 50 luxury hotels and resorts in the best addresses around the world. Beginning with the debut of The St. Regis hotel in New York by John Jacob Astor IV at the dawn of the twentieth century, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by a team of gracious hosts that combine classic sophistication and modern sensibility, as well as our signature Butler Service. We invite you to explore careers at St. Regis. In joining St. Regis, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.