Area Sales Lead - Dubai

SupportFinity™; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A global dairy leader is seeking an Area Sales Lead in Dubai to deliver sales targets and manage a team of Sales Representatives. The ideal candidate has at least 4 years of sales experience in FMCG and 2–3 years of people management experience. Responsibilities include managing customer relationships, planning sales activities, and analyzing market trends. This role is crucial for achieving sales success and driving growth in the Dubai market.

Qualifications

• Sales experience of at least 4 years within FMCG in modern trade.
• People management experience of 2–3 years.
• Ability to motivate and lead a diversified team.
• Strong analytical skills and numerical aptitude.

Responsibilities

• Directly lead a team of Sales Supervisors and Senior Sales Representatives.
• Manage accounts within the assigned area; plan routes and daily activities.
• Develop and maintain customer relationships.
• Analyze data and report findings; forecast future trends.
• Ensure promotion plans are communicated and implemented.

Skills

Sales experience in FMCG

People management

Analytical skills

Negotiation

Job description

Overview

Location: Dubai, AE

At Arla, we make high-quality dairy products and strive to make healthy dairy nutrition accessible globally. We operate in over 100 countries with 1,300 employees in the Middle East and Africa and 19,000 globally. This role is for the Dubai markets, reporting to the Sales Director – UAE, based out of the Sharjah office.

As the Area Sales Lead, you will deliver the sales target and develop sales and distribution fundamentals to manage day-to-day sales operations and supervise a team of Sales Representatives in the assigned area.

Responsibilities

• Directly lead a team of Sales Supervisors and Senior Sales Representatives; organize, coach, and ensure targets are consistently met.
• Manage accounts within the assigned area; plan routes and daily activities.
• Develop and maintain customer relationships; propose and initiate listings, BDAs, and display agreements; develop and implement the yearly sales strategy with customers.
• Conduct periodical sales meetings; analyze data and report findings; maintain client information and forecast future trends.
• Ensure promotion plans are communicated to customers and sales staff and implemented; improve product visibility.
• Responsible for collections and for all company assets in the area/account.
• Control market returns within the agreed limit.

Qualifications

• Sales experience of at least 4 years within FMCG in modern trade.
• People management experience of 2–3 years.
• Ability to motivate and lead others; capable of managing a diversified team.
• Expert understanding of sales market and trends; strong analytical skills and numerical aptitude.
• Excellent negotiator; willingness to take calculated risks.
• UAE driving license.

About Arla

Arla Foods is a global leader in the dairy industry, committed to sustainability and innovation. We value diversity and collaboration as part of achieving our goals and making a positive impact on the planet.